Be an Exhibitor

February 29 - March 1, 2020: Austin Convention Center - Ballroom D

Sat. 11am-5pm · Sun. 11am-4pm · $8 at the door · 2 for 1 online!

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Speaker Biographies


Cliff Nonnenmacher


Cliff Nonnenmacher


Cliff is the CEO of Franocity and has spent the last 20 years as an Entrepreneur. He is considered a turnaround expert and established this reputation after buying several failing businesses and turning them into highly profitable companies within a very short period of time.

Early in his career, he was an investment banker with one of the largest financial institutions in the world, Smith Barney. He left his Wall Street job in 2003 to acquire a Master Franchise opportunity in the Northeast. Since then, he has been instrumental in the growth and development of Cartridge World, Four Seasons Sunrooms, Contours Express, Personal Training Institute, Games 2U, PuroClean and Maid Right.


Chris Conner

Chris Conner

Franchise Marketing Systems

Christopher Conner has spent the last fifteen years working in the franchise development field working with startup and emerging franchise systems. His work covers a variety of franchise categories including strategic planning, franchise operations and training system development, franchise marketing and franchise sales. In 2009, Mr. Conner founded Franchise Marketing Systems based out of Atlanta, Georgia which today has grown to a team of 19 staff members located in markets across the United States. Franchise Marketing Systems has supported clients in selling over 3,000 franchise units in North and South America, Asia, the Middle East, Canada and Southeast Asia. Mr. Conner’s vision was to develop a model that allowed for efficient, effective and performance based franchise development work to be completed for new and emerging franchisors. Mr. Conner holds a Bachelor’s Degree in Marketing from Miami of Ohio and an MBA in Finance from DePaul University in Chicago.


Lynne Shelton

Lynne D. Shelton

Shelton Law & Associates

Ms. Shelton has been counseling Franchise / Business Opp. clients for over 25 years. She especially enjoys working with small business owners assisting them to "Expand their Brand®". Since starting the law firm, she has been focused on providing the “Missing Piece” with legal services to small and emerging businesses. Her business savviness combined with her belief in mentorship is the backbone of the law firms slogan, “Your Outsourced In-house Counsel”. Ms. Shelton focuses on ensuring clients are offered individualized service while handling Franchise Disclosures, registrations, legal creation and vendor distributions within a clients business. Ms. Shelton has published many articles and has even written a book. She has been married for over 25 yrs. and has one son and a sponsored daughter from Haiti. In her spare time she teaches leadership development in third world countries to future colleagues and volunteers at her church.


Steven Cooper

Steven Cooper

FocalPoint Business Coaching and Training

Steven Cooper has 25 years of benefits consulting and pension administration experience. He was the first to evangelize the essential exit strategy that popularized the ERSOP(TM) Plan. Beginning in 1999, he successfully marketed the concept to franchisors and business brokers. In 2001 he coined the term "ERSOP (Entrepreneur Rollover Stock Ownership Plan)".


Andy Luedecke

Andy Luedecke


Andy Luedecke has been in franchising since 2012, when he decided to take the leap and trade in his high paying corporate executive job for a franchise and a goal of embracing The American Dream - of personal and financial independence. Today Andy is an award-winning franchisee and multi unit franchise owner. Andy has served a Franchise Advisory Council member at multiple franchises and now uses his experience to help find entrepreneurs franchises that fit their DNA and meet their goals and needs.


Kyle de Haas

Kyle DeHaas


Kyle DeHaas has been working as franchise consultant with FranNet Central Texas since 2010. Kyle has an extensive background in management consulting and business ownership. Kyle's calling is to help people become great business owners. Kyle holds a BBA from McCombs School of Business at The University of Texas and is graduate of the Action MBA in Enterpreneurship