Speaker Biographies Chris Conner Franchise Marketing Systems Christopher Conner has spent the last fifteen years working in the franchise development field working with startup and emerging franchise systems. His work covers a variety of franchise categories including strategic planning, franchise operations and training system development, franchise marketing and franchise sales. In 2009, Mr. Conner founded Franchise Marketing Systems based out of Atlanta, Georgia which today has grown to a team of 19 staff members located in markets across the United States. Franchise Marketing Systems has supported clients in selling over 3,000 franchise units in North and South America, Asia, the Middle East, Canada and Southeast Asia. Mr. Conner’s vision was to develop a model that allowed for efficient, effective and performance based franchise development work to be completed for new and emerging franchisors. Mr. Conner holds a Bachelor’s Degree in Marketing from Miami of Ohio and an MBA in Finance from DePaul University in Chicago. Lynne Shelton Shelton Law & Associates Ms. Shelton has been counseling Franchise / Business Opp. clients for over 25 years. She especially enjoys working with small business owners assisting them to "Expand their Brand®". Since starting the law firm, she has been focused on providing the “Missing Piece” with legal services to small and emerging businesses. Her business savviness combined with her belief in mentorship is the backbone of the law firms slogan, “Your Outsourced In-house Counsel”. Ms. Shelton focuses on ensuring clients are offered individualized service while handling Franchise Disclosures, registrations, legal creation and vendor distributions within a clients business. Ms. Shelton has published many articles and has even written a book. She has been married for over 25 yrs. and has one son and a sponsored daughter from Haiti. In her spare time she teaches leadership development in third world countries to future colleagues and volunteers at her church. Steven Cooper ERSOP.com Steven Cooper has 25 years of benefits consulting and pension administration experience. He was the first to evangelize the essential exit strategy that popularized the ERSOP(TM) Plan. Beginning in 1999, he successfully marketed the concept to franchisors and business brokers. In 2001 he coined the term "ERSOP (Entrepreneur Rollover Stock Ownership Plan)".