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September 21-22, 2019: Edmonton - Shaw Conference Centre

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Exhibitor Manual for
The Franchise Expo - Edmonton

September 22 & 23, 2018
Edmonton, Alberta
Shaw Conference Centre
Hall A

Welcome and thank you for choosing to be a participant in The Franchise Expo - Edmonton. Please take a moment to read the exhibitor manual, which will provide you with all of the necessary information for the preparation and installation of your exhibit. Processing your orders at your earliest convenience will allow us and the service-contractors time to provide you with the best possible rates & service.

The Show Office will be set up at the Shaw Conference Centre, on Saturday September 22, 2018 at noon and management will be available to assist you for the duration of the Show.

Manual Quick Links

  1. General Information (Location, Dates, & Times)
  2. Check List
  3. Move-in Instructions
  4. Loading Dock
  5. Exhibitor Parking
  6. Vehicles on Show Floor
  7. Shipping & Deliveries
  8. Customs Broker
  9. Move-out Instructions
  10. Show Decorator (Furniture & Display Rental)
  11. Booth Installation & Dismantle
  12. Booth Cleaning
  13. Electrical
  14. Telephone & Internet
  15. Audiovisual
  16. Hotel
  17. Food Sampling
  18. How to Work a Booth
  19. Exhibitor Badges
  20. Free Admission Passes
  21. Show Guide Ads & Sponsorship
  22. Insurance
  23. Rules & Regulations

General Information

Show Location

Shaw Conference Centre
Hall A
9797 Jasper Avenue
Edmonton, Alberta
Tel: (780) 421-9797


Show Dates & Times
Saturday, September 22, 2018 12:00 pm – 5:00 pm
Sunday, September 23, 2018 11:00 am – 4:00 pm

Exhibitor Move-in Times


Saturday, September 22, 2018 ~ 7:00 am – 11:30 am

Exhibitor Move-Out Dates & Times

Sunday, September 22, 2018 ~ 4:00 pm – 8:00 pm

Produced By
National Event Management
Suite #102
260 Town Centre Blvd.,
Markham ON
L3R 8H8
Tel: (905) 477-2677 or (800) 891-4859
Fax: (905) 477-7872

Exhibitor Coordinator
Kristen Andrews
905 477-2677 or (800) 891-4859 Ext 284

Director of Operations
Dina Latina
905 477-2677 or (800) 891-4859 Ext 224


Exhibitor Check List

Please print a copy of this checklist to assist you in planning for the Show. To take advantage of “early booking discounts” please note booking deadlines.


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Move-In InstructionS (MORNING SHOW)

Move-in Times  Saturday, September 22, 2018 ~ 7:00 am – 11:30 am

We are strongly recommend using YRC Reimer for this show. As our Official Show Carrier, they will be allowed access to the exhibit hall before your arrival. All companies that use Reimer will have freight delivered directly to their booths prior to 7am on Saturday. This will help make your set up experience seamless.

Keep in mind that if you choose to use another carrier or courier please confirm that they are able to deliver on weekends or during our scheduled move in hours. (7:00 am – 11:30 am)

- All exhibitors must officially register before setting up. Please come to the show office and staff will direct you to your booth.
- All exhibits must be set up by 11:55 am Saturday. Exhibitors will not be permitted to set up during show hours.
- The aisle carpet will be in place Saturday morning. Dollies and carts WILL NOT be permitted on the carpet
- Children 15 years of age or younger will not be permitted in the exhibit area during move-in, set-up, or tear down.

Loading Docks

Access to the loading docks is from Grierson Hill Road. Loading docks must be used for all loading and unloading of materials.

Dock level access is available. Dollies and a pump truck will be available for your use. If you require a forklift to move material from the dock to your booth, a forklift will be available to you. However, if you have excessive forklift requirements please speak with your sales representative to discuss your needs. A charge may apply.


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Exhibitor Parking

There are three nearby parkades/surface parking lots just next to the venue. Reserved parking is available in select lots (subject to availability), including the underground Canada Place parkade directly connected to the convention centre.


Vehicles on Show floor

All vehicles must abide by the arrival and departure schedules and procedures established by Show Management.  Please contact Dina Latina ( to arrange arrival time if you want to display a vehicle.

When motorized vehicles are approved for use, a protective sheet of visqueen, tarpaulin or comparable material may be required to eliminate damages from leaks of gas, oil, etc., at the exhibitor’s expense.

  • Cars, trucks and machinery for display must be cleaned before being admitted into SCC and protective plastic must be placed underneath to prevent staining.
  • All vehicles are limited to one-half of a tank of motor fuel.
  • All fuel tank caps must be sealed with tape and battery cables must be disconnected.
  • Keys must be turned in to SCC’s security office in the event that an evacuation of the vehicles is required. 
  • Motorized equipment and vehicles powered by internal combustion engines are prohibited except in garages, in front of loading docks, in the load-in and load-out of vehicles used for exhibit display purposes, or in case of emergencies.

Exhibitors are responsible for oil, grease, or any general damage to the carpeted area.

Exhibitors must provide a set of keys, the contact name, and phone number of the person responsible to remove the vehicle(s) to Show Management.

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Shipping & Deliveries to the Show

Shipping Direct To Show: Saturday, September 22, 2018

(MORNING OF THE SHOW 7 am- 11:30am)

PLEASE NOTE: The facility will NOT accept shipments prior to the Show move-in date.

The most cost convenient way to ship your items to the show is to arrange delivery with our Official Show Carrier. (YRC Reimer)

**If you use YRC Reimer, they will deliver your items directly to your booth prior to 7am move-in. Many traditional carriers are not able to pick-up or deliver on weekends or during these hours. Therefore, we are strongly recommending that you use YRC for this show.**

Show Management will sign for the delivery on your behalf during move-in hours only. Your materials will be left at the dock until you arrive. To move your items to your booth space, pump trucks and dollies will be available at no charge. Should you require assistance or the use of a forklift, please contact your sales rep as charges may apply.

Bruce Norcott
YRC Reimer Exhibit Coordinator
Tel: 403-723-6815
Cell: 403-312-3607


Please address shipments to:
Company name Booth number
The Franchise Expo
Shaw Conference Centre
Hall A
9797 Jasper Avenue
Edmonton, Alberta, T5J 1N9
Tel: (780) 421-9797

Pre-Show Shipping

If you choose the official show carrier as your freight carrier, they will warehouse materials for up to 30 days prior to the Show at no charge and deliver them to the show on move-in day. Your exhibit materials will be in your booth before your arrival.

To request a quote, please complete the below order form and email to:

Bruce Norcott
YRC Reimer Exhibit Coordinator
Tel: 403-723-6815
Cell: 403-312-3607

Shipping enquiries must be finalized 14 days prior to show move in date. Be sure your shipment is labeled clearly.

If you choose to use a carrier other than the show carrier and wish to ship pre-show, please speak to your sales rep.

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Customs Broker

North American Logistics Services Inc is our designated official customs broker to coordinate customs clearance of goods destined for The Franchise Expo. Please make sure you contact them at least one month prior to the event in order to arrange your custom needs.

If you have any questions please contact:
Andrea Mirgel
Direct Line: 778-328-2845
Cell: 604-754-8738


Exhibitor Move-out Instructions

Please note that move-out will begin once the show has closed, the aisles are cleared and the aisle carpets removed. If you are able to hand carry your supplies out to your car, we encourage you to do so. Dismantling or removing your exhibit/exhibit materials before the end of the show is strictly prohibited.

All material must be removed by 8:00 pm

Items left on the show floor after move-out time will be forced off the floor. Show Management reserves the right to reroute shipments that are not picked-up or refused by carriers. Should this occur, you will be responsible for any charges incurred.

Exhibitors are encouraged to remove small items and open cases of products from the show floor first. Show Management will take all reasonable security precautions, but immediate removal of these items is the best way to prevent pilferage.


Show Decorator (to order tables, chairs, accessories, etc.)


Carpet, 8 ft back drape and 3 ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from

Tel: 780-469-7767
Fax: 780-469-1619

Show Colours

• Booth Drapes : Black
• Aisle Carpet : Green
• Booth Carpet: Grey


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Booth Installation & Dismantling


Should you require assistance setting up or dismantling your booth, please submit the below forms to;

Tel: 780-469-7767
Fax: 780-469-1619



Booth Cleaning


Exhibitors are responsible for maintaining their own booth space. If you require in-booth vacuuming please contact;

Tel: 780-469-7767
Fax: 780-469-1619


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Electrical is not supplied to your booth. .If you require an electrical hookup please contact:

Show Tech
Phone: 780.429.1162
Fax: 780.424.4715

If you require an electrical hookup please order using the link, or the form, below:

ELECTRICAL ORDER FORM (to fax or email)


Telephone / Internet

Please Note: This venue lobby has free wifi, but it is very limited.

If you require a telephone or internet line in your booth you must contact:

Kasandra Breadner
Tel: 780-917-7667


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Audio / Visual Rentals

BOOKING DEADLINE: September 14, 2018

If you require audio visual equipment in your booth, please send the completed order form to;

Kasandra Breadner
Tel: 780-917-7667

Orders received after the pre-show booking deadline may be subject to additional charges.




BOOKING DEADLINE: September 7, 2018

We have obtained a group rate of $169.00 + taxes for single or double occupancy at The Westin Edmonton.

The Westin is located at:
10135 100 St NW
Edmonton, Alberta
T5J 0N7 

Reservations may be made by calling 780-426-3636 or 1-888-627-8530

To receive this rate you must mention that you are with National Event Management & The Franchise Expo when booking. Rates cannot be changed at check-in/check-out times if you fail to identify your affiliation at the time of booking.

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Food Sampling


If you are planning on sampling food or beverage product in your booth, please email & with details about what you would like to sample to gain approval.  Food samples are limited to a 1 oz. portion and beverage products to 2 oz.

You are also required to complete the below “Alberta Health Services Vendor Package” and return to the health department.  There is no fee involved. Please ensure you are complying with the guidelines listed within the application.  If you do not complete this form, and do not comply with the guidelines, you could be closed down if an inspector comes to the show.

Fax/Email the attached Alberta Health Services Vendor Package to:

Edmonton Environmental Public Health
Tel: 780-735-1800
Fax: 780-735-1802

Please also send copies of your completed forms to





Please review the "Tips for Successful" pdf below for important information on how to make the most out of exhibiting with us!


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Exhibitor Badges


To request your badges, please email Please be sure to include your company name and contact info. You will receive notification of receipt.

Exhibitors are provided with up to a maximum of 7 personalized name badges based on the size of your booth.   

10x10 booth - 3 booth staff
10x20 booth - 5 booth staff
300 feet or larger - 7 booth staff

Badges will be available for pick up at the Show Office during move-in and must be worn to gain admittance to the Show.

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Free Admission Passes

Raise awareness of your franchising initiatives and increase traffic to your booth by distributing Customized FREE ADMISSION passes to the Show. There is no limit to the number of FREE passes you may distribute to your professional and personal databases.

Please email your high-resolution logo in .ai, .eps, or .pdf format to Kristen Andrew at


Show Guide Ad & Sponsorship Opportunities

There are a number of ways to increase your brand awareness at our shows.  Additional ad space is available in our Show Guides that are distributed to attendees and sponsorship recognition includes show guide space, on-site signage, & online presence.  Speak to your sales rep for more information.

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Insurance for booth/show
Exhibitors must have their own liability insurance covering a minimum of $1 million in damages. Please list National Event Management as “additional insured”.

Transportation Insurance
Show Management is NOT responsible for damages caused during the transportation of your products. We strongly recommend purchasing transportation insurance when booking your shipments.

Exhibitors will be liable for, will indemnify, and will hold harmless Show Management from any loss or damage whatsoever occurring to, or suffered by, any person or company. This includes, without limiting the generality of the foregoing, exhibitor, other exhibitors, management, the owners of the building and their respective agents, servants and employees, and members of the public attending the show, either (a) on the said space or (b) elsewhere. Neither the facility nor Show Management will be responsible for loss or damage to persons, exhibits, or decorations by fire, accident, theft, or any cause while in the exhibition buildings.


Rules & Regulations


Booth Display & Restrictions

- Diagram#1 shows the drapes that are provided as a part of your booth cost.
- Diagram#2 shows the allowed clearance for displays, banners and products within your booth.
- No exhibit may exceed a maximum height of 8 ft.
- Side panels 8 ft. high, must not exceed a depth of 4 ft. extending from the back of the display.
- The remainder of the 6 ft depth from the front of the booth must not exceed a 4 ft. height.
- Any exceptions to this must have pre-approval from Dina Latina (

Prefab booth partitions must be finished on both sides. If they are not, please request drapes prior to the show.

No signage or material may be extended above the 8ft height at the back of your booth nor hung from the ceiling or across the aisle, without approval from Show Management. All signs must be printed on one side only. Your brand messaging can only face the inner walls of your exhibit space.

Carpet or Flooring
Grey carpet is provided within your booth space. If you would like to change the colour, you may order different flooring through our decorator at your own cost or you may bring your own. *Please be sure to review the Tape Restrictions below.

Tape (Floor, Wall, and Carpet Damage)

This only applies to companies that choose to place carpet or flooring on top of the existing carpet.

It is important that you use the proper carpet tape in your booth. If you do not use the correct tape there will be a charge for tape removal.

Here are the models of two-faced tapes that are authorized by the facility.

• Polyken 105c LPDE
• Scapa 274004
• DC W002A

If you bring your own carpet, you must adhere to the above Tape Restrictions. If you do not have the proper tape, please notify Show Management before installing your carpet or tiles.

If you would like to install your carpet on top of the existing carpet, please contact Dina Latina, , 905-477-2677 or 1-800-891-4859 ext 224.

Restrictions for Booth Installation
Painting, nailing, drilling, or screwing to the floors, walls or any other part of the building is not permitted. Exhibitors are also responsible for oil, grease, or any general damage to the carpeted area. Exhibitors wishing to lay any floor coverings may not fasten the coverings to the building floor. It is suggested that building paper or the approved tape (Polyken 105c LPDE OR Scapa 274004 OR DC W002A) is used instead.

Displays, demonstrations or distribution of advertising materials, are not permitted outside the confines of your booth. If audio visual equipment is used, the sound must be subdued to such an extent as to ensure it’s having no nuisance effect on neighbouring exhibitors. The use of microphones is not permitted without prior management approval.

Fire Regulations

All exhibitors planning to use any type of fuel (such as gas, oil, helium gas, or propane) in their exhibits are requested to contact Show Management. All displays or exhibited materials must be fireproof to conform to Federal, Provincial, and City Fire Laws.

National Event Management is obligated to abide by the Fire Code regulations in each city. We therefore retain the right to refuse any material or object that does not confirm to code. If you have a question or need information re the Fire Code please contact Dina Latina,,
905-477-2677 or 1-800-891-4859, ext. 224.


Animals in the Show
The facility’s policy prohibits the presence of animals unless they are used as a working dog for the blind. Permission must be obtained from the facility for any exception.  Please contact Dina Latina (; 905 477-2677 ex: 224) regarding the necessary forms.

Helium Balloons
Helium balloons are prohibited in most venues.  There is a large retrieval fee, charged to the exhibitor, when balloons are lost.  Please contact Dina Latina ( if you wish to use helium balloons in your display.

Mechanical Conveyances
Mechanical Conveyances such as electric carts, scooters, or bicycles will not be allowed in the aisles during the show hours. The only exceptions to this rule will be in the case of handicapped persons visiting the show, or those with authorization from Show Management.

National Event Management reserves the right to make changes, amendments, and additions to the rules and regulations without notice, as considered necessary to the efficient and proper conduct of the show.  Interpretation of these rules and regulations shall rest with Show Management and non-compliance can result in ejection of the offending exhibitor or in the closing of his/her exhibit.

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