TWO MEN AND A TRUCK® Appoints New Marketing And Communications Director Of International Headquarters
July 01, 2015 // Franchising.com // Lansing, Mich. - TWO
MEN AND A TRUCK®/INTERNATIONAL, Inc. is proud to announce the
recent promotion of Dawn Kroeger to marketing and communications
director of its company headquarters in Lansing, Mich.
Kroeger, of Haslett, began her career with TWO MEN AND A TRUCK®
September 2004 as marketing manager for the Lansing, Mich.,
franchise along with two Grand Rapids, Mich., TWO MEN AND A TRUCK®
franchise locations, which at the time, were owned by Jon Sorber,
one of the original stickmen and current executive vice president.
Kroeger oversaw all marketing-related activities for those
franchise locations including creating, executing, and tracking the
local marketing strategy. Eventually, she transitioned from the
Lansing franchise location, to the corporate office. Over the
course of her nearly 11 years with the company, she has held
numerous corporate positions including franchise marketing manager,
marketing and communications manager, and most recently,
communications and external affairs manager.
In her new role as marketing and communications director,
Kroeger is now tasked with overseeing the TWO MEN AND A TRUCK®
national marketing strategy, marketing innovation, franchise
marketing support, and developing a panel of franchise
representatives to improve two-way communication and synergy
between the home office marketing team and franchise system.
"I am honored and humbled to accept the marketing and
communications director position," said Kroeger. "The decade I've
spent with TWO MEN AND A TRUCK® has resulted in a fierce passion
for the brand and a strong desire to understand local franchise
needs and deliver programs and tools to support continued growth.
In this leadership role I will develop a plan for aligning the
talented marketing team to fully support local franchise efforts
while continuing to build the brand through innovative marketing
concepts and tools."
TWO MEN AND A TRUCK®/International, Inc., Chief Financial
Officer Jeff Wesley said this transition was a natural fit given
her proven track record in continuously living the TWO MEN AND A
TRUCK® core values, which comes from investing nearly 11 years of
experience as a key leader in both local franchises and the
corporate marketing department.
"I am proud of Dawn for her continued commitment to move forward
and develop her skills and leadership over the years with many
changes we have made with the marketing team. At each adjustment of
the marketing team, we have moved our franchise system forward and
expect to continue now with this decision in promoting Dawn to this
new leadership role of marketing and communications director. Dawn
brings continuity to our marketing team that has delivered on
consistent growth and brand exposure for the system for the past
seven years to the tune of 17% annual growth."
About TWO MEN AND A TRUCK®
TWO MEN AND A TRUCK® is the largest franchised moving company
both in the United States and internationally. Currently there are
more than 315 national locations and 2,100 trucks operating in the
U.S.; in total, the company operates 338 locations and 2,300
trucks. TWO MEN AND A TRUCK® has performed more than 5 million
moves since its inception in 1985. The company has seen consistent
monthly growth dating back to December 2009 and more than 45
consecutive months of record growth. Each location is independently
owned and operated. For more information on TWO MEN AND A TRUCK®,
visit www.twomenandatruck.com. For franchising opportunities, visit
SOURCE TWO MEN AND A TRUCK®/International, Inc.