ORLANDO, FL--(Marketwired - Jun 9, 2015) - The onset of digital
technology in the hands of consumers in the early 2000s made the
boxy, tube-based TV repairman's services seemingly obsolete.
Consumers turned to device replacement for lack of reliable repair
for items like mobile phones, tablets, game consoles and
The ever-increasing cost of devices makes this replacement trend
difficult. It was this reality and personal experience that
motivated three friends to launch a reliable repair alternative.
uBreakiFix is now changing the way consumers handle broken
technology and growing at the speed of "tech."
"In today's society, we would rather part with our left arms
than our cell phone for the weekend -- let alone to send them
across the States for repair in some guy's basement," said Justin
Wetherill, founder of uBreakiFix. "Replacement has been the only
option for more than a decade because people have not had a
uBreakiFix specializes in same-day repair service of small
electronics, mending cracked screens, water damage, software
issues, camera issues, and any other problem at its more than 100
stores nationwide. With an average repair cost of $85 in its
stores, uBreakiFix has saved Americans more than $500 million in
replacement costs since inception in 2009. The brand repaired its
one-millionth device on Tuesday, May 19, at 5:08 p.m.
Shattered Phone Launches Entrepreneurial
In 2008, 21-year-old Justin Wetherill dropped his
high-end smartphone, shattering the screen. To his surprise, the
in-store screen replacement cost was more than what he initially
paid for the device. He sought alternatives online finding no
verifiably trustworthy services. He ordered parts online to try to
fix it himself and ended up doing more damage. He said if he had
difficulty repairing the broken device as a tech-savvy young adult,
no doubt others were as well.
Wetherill called David Reiff, an engineer and friend, and the
two ultimately repaired the phone and launched a service offer on
eBay to test demand. Orders flooded in. Wetherill and Reiff juggled
fulltime jobs, repairing devices at night from Wetherill's home and
shipping repaired devices within 24 hours of receipt.
Demand grew quickly and after only a couple of months, the pair
hired Carlos Marmo to repair phones during the workday but found it
difficult to keep up with the influx of business.
Eddie Trujillo, a friend and local business owner, advised
Wetherill and Reiff to open a brick-and-mortar repair shop in
Orlando, putting down all of money to launch for 50 percent equity
in sales. The local shop opened in August 2009 and quickly outpaced
the eBay market, which served the entire nation.
With no debt, no investors, no loans and no consultants, the
trio expanded to four Florida stores within four months.
Growing From Startup Into A National Brand
uBreakiFix now has more than 600 employees between
its more than 100 company-owned and franchise stores across the
United States and Canada, repairing a total of approximately 50,000
devices each month.
"A bunch of young entrepreneurs went from a bedroom project to a
booming, $50 million business in seven years," said Wetherill.
"This is a story of trial, error and hard work. It can still be
done. So many people feel the options are limited -- but that's not
the case. The American Dream is still alive and well."
Wetherill says the biggest risk with growing is losing the
desired customer experience. uBreakiFix created an intensive,
3-week training at its Orlando headquarters to ensure streamlined,
superior service at each of its locations.
"Our goal is to take a relatively traumatic experience and make
it hassle-free," said Wetherill. "Customers walk in upset because
they have a broken device. Our challenge is to not only fix their
devices, but to make it so easy that when they break something the
next time, it doesn't ruin their day."
Not Just for Cell Phones
uBreakiFix stores employ technology experts and
carry parts for a wide array of devices -- from Apple iPhones and
iPads to laptop computers, televisions, game consoles and more.
By 2016, the brand expects to have a total of 175 stores across
Founded in 2009, uBreakiFix specializes in the repair
of small electronics, ranging from smartphones, game consoles,
tablets, computers and everything in between. Cracked screens,
water damage, software issues, camera issues, and most any other
problem can be repaired by visiting a uBreakiFix store across the
U.S. and in Canada. For more information, visit