International Pavilion This area on the show floor is dedicated to leading international companies wishing to expand their franchise or business opportunity into Canada. Only at The Franchise Expo can you meet with representatives from up and coming international Franchises who are offering ground floor opportunities for Master Franchises and Area Developers in Canada. For a variety of reasons, Canada is a leading foreign destination for many brands looking to expand outside their home market. These include a stable economy, geographic proximity, a common language and legal system, a greater awareness of the brands, and similar consumer income and spending habits. Many franchisors find Canada to be a lucrative and rewarding market. Find out how you can be their next franchisee!