Speaker Biographies

Dave Woggon
Tenet Financial Group
Dave Woggon has been in the franchise industry since 1986 in both funding and franchise exploration roles. As the VP of Development for Tenet Financial Group, he oversees the consulting team and identifies strategic growth opportunities for the company.

Cliff R. Nonnenmacher
Franocity
Cliff is the CEO of Franocity and has spent the last 20 years as an Entrepreneur. He is considered a turnaround expert and established this reputation after buying several failing businesses and turning them into highly profitable companies within a very short period of time.
Early in his career, he was an investment banker with one of the largest financial institutions in the world, Smith Barney. He left his Wall Street job in 2003 to acquire a Master Franchise opportunity in the Northeast. Since then, he has been instrumental in the growth and development of Cartridge World, Four Seasons Sunrooms, Contours Express, Personal Training Institute, Games 2U, PuroClean and Maid Right.

Dana Hall
Frannet
With 20+ years of experience working for some of the most successful franchise companies in the country, I am uniquely qualified to assist prospective new business owners in their quest for the right opportunity. My broad business background in retail finance, company and franchise operations, marketing, and strategic planning provide the hands on knowledge necessary for a sound decision. Prior to joining FranNet, I served as Director of Finance for Retail Operations for Panera Bread during a period of rapid growth and record profitability. I also spent several years with the Wendy’s Company in finance and marketing roles supporting and advising both company and franchise operators. I have also spent time as a Franchise Business Consultant working directly with franchise owners to improve their businesses.

Britt Schroeter
FranChoice
Widely accepted as one of the top franchise consultants in the United States, Britton helps you figure out how to do what most people only dream about. Britt has spent more than 25 years as a franchisee, entrepreneur, franchise executive, and franchise consultant working for and owning franchises such as Kiddie Academy® Childcare Learning Centers, Molly Maid®, Sylvan Learning(SM) Centers, and SYNERGY® HomeCare.
Britt has captured her franchise expertise as author of a top-selling book on entrepreneurship titled, The Franchisee Workbook. Britton will teach you the tools and techniques to help you find your ideal match far beyond your expectations.

Fred Joyal
The Fred Joyal Company
Fred Joyal is the co-founder and former CEO of 1-800-DENTIST, which generated $50 million in annual revenue through bold marketing and decisive leadership. A Wall Street Journal and Amazon bestselling author, Fred’s latest book, Superbold, has helped thousands turn confidence into action. His experience spans building one of America’s most recognized brands, advising high-powered business leaders, and delivering dynamic, interactive keynotes worldwide. He brings a practical, energetic approach to making boldness the backbone of franchise success.

Lynne Shelton
Shelton Law & Associates
Ms. Shelton has been counseling Franchise / Business Opp. clients for over 25 years. She especially enjoys working with small business owners assisting them to "Expand their Brand®". Since starting the law firm, she has been focused on providing the “Missing Piece” with legal services to small and emerging businesses. Her business savviness combined with her belief in mentorship is the backbone of the law firms slogan, “Your Outsourced In-house Counsel”. Ms. Shelton focuses on ensuring clients are offered individualized service while handling Franchise Disclosures, registrations, legal creation and vendor distributions within a clients business. Ms. Shelton has published many articles and has even written a book. She has been married for over 25 yrs. and has one son and a sponsored daughter from Haiti. In her spare time she teaches leadership development in third world countries to future colleagues and volunteers at her church.

Chris Conner
Franchise Marketing Systems
Chris Conner has spent the last twenty years working in the franchise development field working primarily with startup and emerging franchise systems. Mr. Conner's work covers a variety of franchise categories including strategic planning, franchise operations, franchise training system development, franchise marketing and franchise sales. In 2009, Mr. Conner founded Franchise Marketing Systems based out of Atlanta, Georgia which today has grown to a team of 34 team members located in markets across the United States and Canada. Franchise Marketing Systems has developed over 700 franchise brands and supported clients in selling over 8,000 franchise units in North and South America, Asia, the Middle East, Canada and Southeast Asia. Franchise Marketing Systems has worked with a variety of well known brands and significant franchise systems including Baxter Healthcare, Anytime Fitness, Costco, Ford Motor Company, Delta Airlines, UPS Stores, European Wax Center, Junk King and others.
Mr. Conner’s vision was to develop a model that allowed for efficient, effective and performance based franchise development work to be completed for new and emerging franchisors. The combination of providing consulting and franchise development support along with the franchise sales and marketing model for new brands created more opportunities to more brands to scale and grow through franchising. Chris Conner holds a Bachelor’s Degree in Marketing from Miami of Ohio and an MBA in Finance from DePaul University in Chicago. He is married to an amazing wife, Dr. Alaina Conner and has two great kids, Ashton and Jameson.















