November 1-2, 2025: Tampa – Tampa Convention Center - Ballrooms B-D.

Jenny is a franchise consultant and owner of FranNet of Greater Tampa Bay. Jenny consults people through the franchise discovery process. She works with them to identify if a franchise makes sense for them and helps them find the right one that will meet their professional and personal goals.

Jenny started with FranNet as a client who had a vision of owning her own business. When the opportunity presented itself to become a FranNet consultant, she jumped at the chance to help others become entrepreneurs by coming one herself. Prior to joining FranNet, Jenny spent more than 15 years in the Corporate Marking arena. She has a vast understanding of the franchise world since both of her formor employers were also franchise organizations. Jenny and her family currently reside in north Pinellas County. She is a rare Florida native and a proud graduate of the Universort of South Florida.

Dave Woggon has been in the franchise industry since 1986 in both funding and franchise exploration roles. As the VP of Development for Tenet Financial Group, he oversees the consulting team and identifies strategic growth opportunities for the company.

Trusted, known, and well-connected, Bill has been in franchising for nearly 20 years. He began as a senior executive, overseeing marketing, operations, and franchisee support for both emerging and established brands. He now shares his insider knowledge with investors and aspiring business owners via his consultancy. His focus is on helping you find and fund your ideal franchise business, based on your skills, interests, and financial and lifestyle goals. Bill has guided investors in opening over 1,200 franchise locations nationwide. His insight, practical approach and engaging style make him a popular speaker.  

Andrea A. Willis, Esq. is a top-rated business attorney licensed in Florida and New York, known for delivering high-impact legal counsel to entrepreneurs, startups, and established companies. With a proven track record in contract negotiation, mergers and acquisitions, franchise law, and business structuring, Andrea has successfully closed over 100 business transactions, with deals ranging from small business sales to multi-million-dollar corporate acquisitions.

Andrea has developed a niche practice in representing franchisees—guiding clients through the negotiation and execution of Franchise Disclosure Documents (FDDs) and related franchise agreements. Her deep knowledge of franchise law is backed by personal experience: together with her husband, Andrea owns and operates six successful franchise locations across Florida. This firsthand insight allows her to offer practical, business-savvy legal support to franchisees navigating both startup and expansion phases.

As a trusted business lawyer and corporate counsel, Andrea combines legal strategy with real-world business insight. She frequently serves as a legal advisor and mentor to her clients—helping them minimize risk, maximize value, and scale sustainably. Her approach is proactive and solutions-driven, offering strategic guidance on everything from partnerships and operating agreements to exit planning.

Andrea’s dual licensure allows her to seamlessly support clients with operations, assets, or partnerships in both New York and Florida—especially snowbirds and seasonal business owners who need continuity in their legal representation across states.

Widely accepted as one of the top franchise consultants in the United States, Britton helps you figure out how to do what most people only dream about. ​Britt has spent more than 25 years as a franchisee, entrepreneur, franchise executive, and franchise consultant working for and owning franchises such as Kiddie Academy® Childcare Learning Centers, Molly Maid®, Sylvan Learning(SM) Centers, and SYNERGY® HomeCare.

​Britt has captured her franchise expertise as author of a top-selling book on entrepreneurship titled, The Franchisee Workbook. Britton will teach you the tools and techniques to help you find your ideal match far beyond your expectations.

Ms. Shelton has been counseling Franchise / Business Opp. clients for over 25 years. She especially enjoys working with small business owners assisting them to "Expand their Brand®". Since starting the law firm, she has been focused on providing the “Missing Piece” with legal services to small and emerging businesses. Her business savviness combined with her belief in mentorship is the backbone of the law firms slogan, “Your Outsourced In-house Counsel”. Ms. Shelton focuses on ensuring clients are offered individualized service while handling Franchise Disclosures, registrations, legal creation and vendor distributions within a clients business. Ms. Shelton has published many articles and has even written a book. She has been married for over 25 yrs. and has one son and a sponsored daughter from Haiti. In her spare time she teaches leadership development in third world countries to future colleagues and volunteers at her church.

Scott has been an entrepreneur dating back to his teen years, where he started small businesses mowing lawns, raking leaves and shoveling snow. In his early twenties, he began a career with a major news organization as a cameraman for the White House Press Corp. Several years later, Scott could not ignore the calling of his entrepreneurial spirit, and so left the news industry to pursue a career in business. After 35+ years of experiences Scott has been a significant contributor in various senior leadership positions. Scott is a team player and recently utilized his expertise in development to help build a well-known national fast-casual concept. His tenure in franchising has landed him on leadership panels at several franchise conferences. Scott has also earned his certification as a CFE, Certified Franchise Executive. Scott’s major strengths include his listening skills, where he has the ability to tune in to what his clients’ needs are, and balance that with where their interests lie regarding a franchise business. He is exceptional at building relationships and earns the trust from his clients he needs to help them succeed. Scott truly believes that, “It’s all about my clients’ best interests, not mine”.