November 1-2, 2025: Tampa – Tampa Convention Center - Ballrooms B-D.

Ms. Shelton has been counseling Franchise / Business Opp. clients for over 25 years. She especially enjoys working with small business owners assisting them to "Expand their Brand®". Since starting the law firm, she has been focused on providing the “Missing Piece” with legal services to small and emerging businesses. Her business savviness combined with her belief in mentorship is the backbone of the law firms slogan, “Your Outsourced In-house Counsel”. Ms. Shelton focuses on ensuring clients are offered individualized service while handling Franchise Disclosures, registrations, legal creation and vendor distributions within a clients business. Ms. Shelton has published many articles and has even written a book. She has been married for over 25 yrs. and has one son and a sponsored daughter from Haiti. In her spare time she teaches leadership development in third world countries to future colleagues and volunteers at her church.

Widely accepted as one of the top franchise consultants in the United States, Britton helps you figure out how to do what most people only dream about. ​Britt has spent more than 25 years as a franchisee, entrepreneur, franchise executive, and franchise consultant working for and owning franchises such as Kiddie Academy® Childcare Learning Centers, Molly Maid®, Sylvan Learning(SM) Centers, and SYNERGY® HomeCare.

​Britt has captured her franchise expertise as author of a top-selling book on entrepreneurship titled, The Franchisee Workbook. Britton will teach you the tools and techniques to help you find your ideal match far beyond your expectations.

Dave Woggon has been in the franchise industry since 1986 in both funding and franchise exploration roles. As the VP of Development for Tenet Financial Group, he oversees the consulting team and identifies strategic growth opportunities for the company.

Jenny is a franchise consultant and owner of FranNet of Greater Tampa Bay. Jenny consults people through the franchise discovery process. She works with them to identify if a franchise makes sense for them and helps them find the right one that will meet their professional and personal goals.

Jenny started with FranNet as a client who had a vision of owning her own business. When the opportunity presented itself to become a FranNet consultant, she jumped at the chance to help others become entrepreneurs by coming one herself. Prior to joining FranNet, Jenny spent more than 15 years in the Corporate Marking arena. She has a vast understanding of the franchise world since both of her formor employers were also franchise organizations. Jenny and her family currently reside in north Pinellas County. She is a rare Florida native and a proud graduate of the Universort of South Florida.

Chris Conner has spent the last twenty years working in the franchise development field working primarily with startup and emerging franchise systems. Mr. Conner's work covers a variety of franchise categories including strategic planning, franchise operations, franchise training system development, franchise marketing and franchise sales. In 2009, Mr. Conner founded Franchise Marketing Systems based out of Atlanta, Georgia which today has grown to a team of 34 team members located in markets across the United States and Canada. Franchise Marketing Systems has developed over 700 franchise brands and supported clients in selling over 8,000 franchise units in North and South America, Asia, the Middle East, Canada and Southeast Asia. Franchise Marketing Systems has worked with a variety of well known brands and significant franchise systems including Baxter Healthcare, Anytime Fitness, Costco, Ford Motor Company, Delta Airlines, UPS Stores, European Wax Center, Junk King and others.

Mr. Conner’s vision was to develop a model that allowed for efficient, effective and performance based franchise development work to be completed for new and emerging franchisors. The combination of providing consulting and franchise development support along with the franchise sales and marketing model for new brands created more opportunities to more brands to scale and grow through franchising. Chris Conner holds a Bachelor’s Degree in Marketing from Miami of Ohio and an MBA in Finance from DePaul University in Chicago. He is married to an amazing wife, Dr. Alaina Conner and has two great kids, Ashton and Jameson.

Joe Mohay is the President and CoFounder of Integrated Digital Strategies, who was just acquired by Ignite Visibility. Using his 23 years of digital marketing experience, Joe manages the company's revenue growth, sales and marketing strategies, nurturing of professional relationships and delivering a solid ROI for their 80+ brands.

Paul is a strategic, multidisciplinary sales professional, entrepreneur and a leader with an eye for innovation and a pension for perfection. He is a motivator, public speaker and the author of 52- Franchise Sales Tips. Married, Paul his wife Vonda and children Cameron and Payton enjoy golfing, camping, boating, reading and other leisure activities. Paul and his family regularly volunteer Saturdays at an inner-city Christian mission for the underprivileged youth. Dorsey is a lifelong sales professional with over 25 years’ experience in the franchise industry. Having owned Unit, Multi-unit, Area Developer, and Master Franchises; Dorsey will share his extensive knowledge on the rules and regulations surrounding the various ownership options.

Marisol Cruz, experienced in securing funding in the start-up and franchise industries, provides financing to businesses across the US.

With a Master of Business Administration degree, coupled with previous experience in the personal consumer loans and automotive financing fields, Marisol leverages her knowledge to customize the right lending solution and streamline the application process.

Marisol’s mission is to help small business owners find opportunities to fulfill their dreams of ownership.