January 17-18, 2026: Metro Toronto Convention Centre (North Building)

Using Stories To Sell

Seminar presented by: Stephen Semple  ~ Business Growth Guys

Humans make decisions emotionally and then justify their decisions logically.  Emotional first, logic second.  Win the heart and the mind will follow.  Knowledge cannot be pushed into the brain.  It has to be pulled in and the most powerful and persuasive tool at our disposal is storytelling. A powerful story connects people to you and your ideas.  Powerful stories have built empires and created movements.

What to Know Before Signing Your Franchise Agreement

Seminar presented by: Sanchita Chawla  ~ Cypher Law

What you will learn:

• Gain insight into franchise rules within Canada and specifically Ontario
• Be able to navigate your discussions with your franchisor/franchisee effectively
• Know your rights

5 Key Elements For Success In The First 2 Years 

Seminar presented by: Lamar Vandusen  ~  PFG Financial

What you will learn:

• A clear vision and roadmap are essential for guiding progress and staying focused on goals
• Ensuring proper management of resources and maintaining cash flow is critical for stability
• Being flexible in response to challenges and building supportive connections help sustain growth

You Found Your Franchise, Now What?

Seminar presented by: Nader Tehrani  ~ NHT

What will you learn:

• Learn about Business Registration & Incorporations
• Available Financing & Business Grants
• What you need to know about CRA and Income Taxes

Tips to Secure Financing With Your Bank

Seminar presented by: Terry Thrower & Ahsan Ansari ~  TD

What you will learn:

• Best products to finance your franchise
• Other Banking products that can improve your franchise’s cashflow
• The importance of establishing a relationship with your Bank

The 5 Business Stories You Can Use to Sell

Seminar presented by: Stephen Semple  ~ Business Growth Guys

We like to believe that purchase decisions are logical.  But neuroscience tells a different story.  There are 5 different emotions that drive the purchasing decision.   In this presentation you will learn how to influence each of these decision making emotions through the power of storytelling.