Saturday, January 11, 2025
12:00 PM ~ Room 2
Scaling Your Franchise with AI: The Future of Digital Marketing
Seminar presented by: Jason Hunt ~ Merged Media
In this talk, we will explore how artificial intelligence (AI) is transforming the way franchises scale through digital marketing. We’ll dive into the findings of our recent study, which compares human-written and AI-generated content, shedding light on the strengths and weaknesses of both approaches.
1:00 PM ~ Room 2
5 Key Elements For Success In The First 2 Years
Seminar presented by: Lamar Vandusen ~ PFG Financial
What you will learn:
- A clear vision and roadmap are essential for guiding progress and staying focused on goals
- Ensuring proper management of resources and maintaining cash flow is critical for stability
- Being flexible in response to challenges and building supportive connections help sustain growth
2:00 PM ~ Room 2
How to Buy a Business & Find the Right One for You
Seminar presented by: Pamela Labelle ~ BizSold
Learn the key steps to buy a business: assess your goals and budget, research the market, find opportunities, evaluate financials, perform due diligence, negotiate terms, secure financing, and close the deal. This seminar helps you make informed decisions and smoothly transition into business ownership.
3:00 PM ~ Room 2
5 Critical Items To Being a Successful Entrepreneur
Seminar presented by: Colin Sprake ~ Make Your Mark Training
What you will learn:
- Unlock the Entrepreneurial Mindset: Discover the traits that set successful entrepreneursapart.
- Master Time Like a Pro: Learn to prioritize and focus on what truly drives success.
- Crack the Financial Code: Gain essential financial skills to fuel your business growth.
- Supercharge Your Network: Build powerful connections that accelerate your entrepreneurial journey.
- Embrace Lifelong Learning: Cultivate a mindset of continuous growth and innovation.
3:45 PM ~ Room 2
Legal Tips and Tricks to be an Excellent Franchisee
Seminar presented by: Sukhdeep Sidhu ~ KMB
What you will learn:
- How to navigate the world of franchising as a new franchisee
- Legal tips and tricks to consider when negotiating your franchise agreement
- Important clauses to understand before signing your franchise agreement
Sunday, January 12, 2025
12:00 PM ~ Room 2
7 Things Every Aspiring Franchise Owner Must Know
Seminar presented by: Andrea Bailey Brown ~ Bailey Brown The Franchise Agency
What you will learn:
- Introducing the concept of franchising as a faster way for business ownership and growth
- Highlighting how a franchise consultant can provide insights and minimize risks by leveraging their industry expertise
- Discussing the challenges that aspiring franchisees might encounter on their journey
1:00 PM ~ Room 2
5 Key Items to Being a Rockstar Franchisee
Seminar presented by: Colin Sprake ~ Make Your Mark Training (Local Handyman)
What will you learn:
- Own the Playbook: Dive deep into the franchise secrets and make them your own
- Become the Face of the Brand: Radiate confidence as you embody the brand’s vibe
- Lead Like a Rockstar: Cultivate a magnetic team culture that thrives on your energy
- Dominate Your Local Scene: Turn your community into raving fans of your franchise
- Stay Hungry, Stay Fierce: Fuel your success with an unstoppable growth mindset
2:00 PM ~ Room 2
The Strategic Importance of Franchisors “Awarding” Franchises: A Path to Long-Term Success
Seminar presented by: Scott McCarthy ~ Franchise Marketing Systems
What you will learn:
- Why Franchisors “Award” Franchises, Not Just Sell Them Anyone
- Introduction to the concept of “awarding” a franchise.
- The significance of this approach for both franchisors and franchisees.
3:00 PM ~ Room 2
You Found Your Franchise, Now What?
Seminar presented by: Nader Tehrani ~ NHT
What will you learn:
- Learn about Business Registration & Incorporations
- Available Financing & Business Grants
- What you need to know about CRA and Income Taxes
3:45 PM ~ Room 2
Meta Ad Mastery for Franchises: Crafting Winning Campaigns in 2025
Seminar presented by: Jason Hunt ~ Merged Media
In this session tailored for franchisees, Jason Hunt shares a behind-the-scenes look at some of his agency’s most successful advertising campaigns—and a few that didn’t quite hit the mark. Through real-world examples, Jason will break down what makes certain creatives and campaigns thrive while others struggle to deliver results.
This presentation will arm franchisees with the tools to refine their digital marketing efforts, navigate Meta’s ever-changing landscape, and avoid common pitfalls that can derail ad performance. Whether you’re looking to boost your local reach or scale your franchise’s marketing strategy, this session offers actionable insights to help you succeed in 2025.
What you’ll learn:
- How to properly test your ads to continually reduce lead costs and avoid saturation.
- How to navigate the Meta auction and set your lead cost at the optimal price point.
- How to manage the flow of leads into your ecosystem to ensure sustained growth.
Join us for this candid and practical discussion and leave equipped to run campaigns that truly connect with your audience and drive results.
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