Welcome and thank you for choosing to be a participant in The National Franchise Show –
Los Angeles/Pasadena.
Please take a moment to read the exhibitor manual, which will provide you with all of the necessary information for the preparation and installation of your exhibit. Processing your orders at your earliest convenience will allow us and the service-contractors time to provide you with the best possible rates & service.
The Show Office will be set up at the Pasadena Convention Centre, on Friday October 30, 2026 at noon and management will be available to assist you for the duration of the Show.
Table of Content
- General Information (Location, Dates, & Times)
- Exhibit Application Inclusions
- Checklist
- Audiovisual
- Booth Backdrops
- Booth Cleaning
- Booth Installation & Dismantle
- Customs & Cross Border
- Electrical
- Exhibitor Badge
- Federal ID Number
- Food Sampling
- Franchise Show & Conference Schedule
- Free Admission Passes
- Furniture (Show Decorator)
- Hotel
- Insurance
- Lead Retrieval System
- Loading Docks
- Move-in Instructions
- Move-out Instructions
- Parking
- Rules & Regulations
- Shipping & Deliveries
- Show Decorator (Furniture & Display Rental)
- Show Guide Ads & Sponsorship
- Telephone / Internet / WIFI
- Tips to Success
- Vehicles on Show Floor
GENERAL INFORMATION
Show Location
Pasadena Convention Centre
Hall A
300 E Green Street
Pasadena, CA
91101
Show Dates & Times
Saturday, October 31, 2026 | 11:00 am – 5:00 pm
Sunday, November 1, 2026 | 11:00 am – 4:00 pm
Exhibitor Move-in Times
Friday, October 30, 2026| 12:00 pm – 6:00 pm
Exhibitor Move-Out Dates & Times
Sunday, November 1, 2026 | 4:00 pm – 8:00 pm
Produced By
National Event Management
Suite #102
260 Town Centre Blvd.,
Markham ON
L3R 8H8
Tel: (905) 477-2677 or (800) 891-4859
Exhibitor Coordinator
Emma Barnes-Chow
905 477-2677 or (800) 891-4859 Ext 284
Email: emma@nationalevent.com
Exhibit Application Inclusions
Your exhibit application cost includes the following:
- Carpet
- 8 ft back drape
- 3 ft side drapes on each side of booth
- Up to 6 exhibitor badges
- Material handling for up to two (2) skids only (from loading docks to booth). Additional charges may apply for additional skids.
Items such as tables, chairs, and electrical are NOT included. If you require these in your booth, you may rent from our official show vendors identified below in this Exhibitor Manual.
All booth designs and activities must comply with the rules and regulations of the Show and Venue.
Exhibitor Checklist
Please print a copy of this checklist to assist you in planning for the Show. To take advantage of “early booking discounts” please note booking deadlines.
AUDIO / VISUAL RENTALS
ADVANCED BOOKING DEADLINE: October 1, 2026
If you require audio visual equipment in your booth, please use the ORDERING LINK.
If you have any questions, please contact:
Encore Exhibitor Services
Email: sales.tcc@encoreglobal.com
Tel: 1-813-898-1372
Booth Backdrops
If you require a pop-up banner or backdrop, please contact:
Corporate Display Specialties (CDS)
Nina Cote
Tel: 1-800-367-2531
Email: nina@cdsdisplays.com
BOOTH CLEANING
ADVANCED BOOKING DEADLINE: October 16, 2026
Exhibitors are responsible for maintaining their own booth space. If you require in-booth vacuuming, please order online:
Gamut Event Services is the official show decorator. To place any show services orders, please visit the online exhibitor portal. Gamut Event Services will be sending a unique login to the email we have on file, you will receive an email from ES@GAMUTSVS.COM . All orders are online only.
You may also visit their website at www.gamutsvs.com.
If you have any questions please contact their exhibitor services department at:
Gamut Event Services
Email: es@gamutsvs.com
Tel: 626-716-4436
Customs & Cross Border
Cross Connect Customs & Logistics is our designated official customs broker to coordinate customs clearance of goods destined for The National Franchise Show. Please make sure you contact them at least one month prior to the event in order to arrange your custom needs.
If you have any questions please contact:
Cross Connect Custom & Event Logistics
Anthony D’Alessandro
Email: info@crossconnectcl.com
Tel: 416-670-6606
BOOTH INSTALLATION & DISMANTLING
ADVANCED BOOKING DEADLINE: October 16, 2026
Should you require assistance setting up or dismantling your booth, please submit the below forms to;
Gamut Event Services is the official show decorator. To place any show services orders, please visit the online exhibitor portal. Gamut Event Services will be sending a unique login to the email we have on file, you will receive an email from ES@GAMUTSVS.COM . All orders are online only.
You may also visit their website at www.gamutsvs.com.
If you have any questions please contact their exhibitor services department at:
Gamut Event Services
Email: es@gamutsvs.com
Tel: 626-716-4436
Electrical
ADVANCED BOOKING DEADLINE: October 10, 2026
Electrical is not supplied to your booth. If you require an electrical hookup, you can place your ORDER ONLINE HERE.
If you have questions, please contact:
EDLEN
Tel: 626-844-0785
Email: pasadena@elden.com
Exhibitor Badges
DEADLINE: October 9, 2026
Exhibitors are provided with up to a maximum of 6 personalized name badges based on the size of your booth. Badges will be available for pick up at the Show Office during move-in and must be worn to gain admittance to the Show.
Visit the Exhibitor Registration Postal to register your booth staff for the Los Angeles/Pasadena Franchise Show. You can visit this portal at any time to manage your company’s staff badges. You will need to enter your Access Code to manage your company’s account. Your Access Code will be emailed to the main contact from your company roughly 8-weeks before show date. Contact exhibitors@nationalevent.com if you did not receive your access code.
Federal ID Number
The Federal ID Number for the venue is 95-2855166. You will require this number to clear customs.
Food Sampling
FORM SUBMISSION DEADLINE: October 1, 2026
If you are planning on sampling food or beverage product in your booth, please note the necessary forms to complete.
Food samples are limited to a 2 oz. portion and beverage products to 2 oz.
Hand washing facilities must be provided in each booth handling unpackaged food and beverage items.
Please complete the below Temporary Food Facility Application and send to and envhealth-specialevents@cityofpasadena.net
** Once you receive the permit, please send to emma@nationalevent.com
If you have any questions, feel free to reach out to:
Environmental Health Division
Email: envhealth-specialevents@cityofpasadena.net
Tel: 626-744-6004
Each exhibitor that will sample food or ANY type of beverage (including water) is required to apply for a Temporary food permit. Fees may be involved.
Please Note: Applications must be submitted back to the emails above no less than 10days prior to the the event start date. Any applications submitted passed the deadline, will incur a late fee penalty and risk the possibility of not being permitted for the event.
Franchise Show & Conference Schedule
FREE ADMISSION PASSES
Let people know you’ll be exhibiting at The National Franchise Show and invite them to attend with complimentary registration.
Share this marketing collateral with your customers and prospects via SMS, email, or social media to show them how to register for free admission.
There’s no limit to the number of complimentary registrations you can offer.
- Free Admission – Ticket Registration: https://www.losangelesfranchiseshow.com/freetickets
- Free Admission Coupon (.PDF): CLICK HERE
- Free Admission Coupon (.jpg): CLICK HERE
Furniture (Show Decorator)
ADVANCED BOOKING DEADLINE: October 16, 2026
Carpet, 8ft back drape and 3 ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented online.
Gamut Event Services is the official show decorator. To place any show services orders, please visit the online exhibitor portal. Gamut Event Services will be sending a unique login to the email we have on file, you will receive an email from ES@GAMUTSVS.COM All orders are online only. You may also visit their website at www.gamutsvs.com.
If you have any questions please contact their exhibitor services department at:
Gamut Event Services
Tel: 626-7716-4436
Email: es@gamutsvs.com
Show Colours:
– Booth Drapes: Black
– Booth Carpet: Tuxedo
– Aisle Carpet: Red
Hotel
HotelPlanner is one of the world’s top providers of individual, group and corporate travel bookings, specializing in unique “Closed User Group” discount rates.
Book your hotel stay for the show through HotelPlanner.com.
CLICK HERE for the best rates available.
Or
BOOKING DEADLINE: October 5, 2024
Rooms and discounted rate will only be held until the specified date. Rooms will then be subject to availability at prevailing rates.
We have obtained a group rate of $209.00 + taxes for single or double occupancy at Hotel Dena.
Hotel Dena
3030 Cordova Street
Pasadena, CA
91101-2426
Reservations may be made by BOOKING ONLINE HERE
Make sure to mention The National Franchise Show – Pasadena.
Insurance
Insurance for booth/show
Exhibitors must have their own liability insurance covering a minimum of $1 million in damages. Please list National Event Management as “additional insured”.
Transportation Insurance
Show Management is NOT responsible for damages caused during the transportation of your products. We strongly recommend purchasing transportation insurance when booking your shipments.
Liability
Exhibitors will be liable for, will indemnify, and will hold harmless Show Management from any loss or damage whatsoever occurring to, or suffered by, any person or company. This includes, without limiting the generality of the foregoing, exhibitor, other exhibitors, management, the owners of the building and their respective agents, servants and employees, and members of the public attending the show, either (a) on the said space or (b) elsewhere. Neither the facility nor Show Management will be responsible for loss or damage to persons, exhibits, or decorations by fire, accident, theft, or any cause while in the exhibition buildings.
Insurance Supplier
If you do not already have insurance for the show, you may contact:
Exhibitor Insurance
Phone: 905-695-2971
Toll Free: 1-866-836-9066
Email: info@exhibitorinsurance.com
Exhibitor Insurance Brokers.com is offering a special price for the show at $139 + taxes.
Please click on the link here to access their form: ONLINE EXHIBITOR INSURANCE
Lead Retrieval System
To help maximize your ROI at The National Franchise Show, we offer a digital Lead Collection system. Simply download the app on your smartphone or tablet to scan and save leads instantly.
To ensure seamless networking, all attendees are required to register and wear a QR-coded name badge before entering the show floor. Capturing a lead is now as simple as a quick scan!
LEARN MORE – INFORMATION ON HOW THIS WORKS
ORDER LEAD RETRIEVAL HERE
Important Note on Additional Users:
The base package includes access for up to 4 devices. If your team requires additional activations, you can easily add 2 more devices for $50. To upgrade, simply select your company name from the drop-down menu on the ordering page. (Note: If you have already purchased your main package, the system will only show you the add-on options).
Loading Docks
The Loading Dock is located at 128 S. Marengo Ave, Pasadena, CA 91101.
Loading dock bays will be #3 and #4. Exhibitors are to bring a lift gate if needed. If you need dock level access with lift gate, please email emma@nationalevent.com
Exhibit Hall A has (1) exterior roll-up door. The exterior roll-up door is: 10′ (h) x 9′ 11″ (w)
Dollies and a pump truck will be available for your use. If you require a forklift to move material from the dock to your booth, a forklift will be available to you. However, if you have excessive forklift requirements, please contact Emma (emma@nationalevent.com) to discuss your needs. A charge may apply.
Move-in Instructions
Move -in Times: Friday, October 30, 2026 12:00 pm – 6:00 pm
- All exhibitors must officially register before setting up. Please come to the show office and our staff will print your badges and give your lanyards, as well as direct you to your booth.
- All exhibits must be set up by 6:00 pm Friday. Exhibitors will not be permitted to set up during show hours.
- The aisle carpet will be in place Saturday morning. Dollies and carts WILL NOT be permitted on the carpet. Hand-carried items only may be brought in on Saturday.
- Children 15 years of age or younger will not be permitted in the exhibit area during move-in, set-up, or tear down.
Move-out Instructions
Move -out Times: Sunday, November 1, 2026 4:00 pm – 8:00 pm
Please note that move-out will begin once the show has closed, the aisles are cleared and the aisle carpets removed. If you are able to hand carry your supplies out to your car, we encourage you to do so. Dismantling or removing your exhibit/exhibit materials before the end of the show is strictly prohibited.
All material must be removed by 8:00 pm
Items left on the show floor after move-out time will be forced off the floor. Show Management reserves the right to reroute shipments that are not picked up or refused by carriers. Should this occur, you will be responsible for any charges incurred.
Exhibitors are encouraged to remove small items and open cases of products from the show floor first. Show Management will take all reasonable security precautions, but immediate removal of these items is the best way to
prevent pilferage.
NOTE:
All exhibitors using HAUListic must move freight after the show must have booth materials packed and ready for pick up at the loading dock. Please provide our sales staff onsite with your paperwork before leaving the show site.
Parking
The closest Parking lot to the Hall is located at 170 S Marengo Ave, Pasadena, CA 91101. Parking is $18 per vehicle/ per day.
NOTE: vehicle clearance is 14ft.
Rules & Regulations
Diagram #1: Sample of the drape provided for your booth
Diagram #2: Sample of display allowance
Upright banners & products must be within 4’ from the back drape, and a maximum of 8’ high. The front 6’ of the booth must be clear above 4’.
Booth Display & Restrictions
- Diagram#1 shows the drapes that are provided as a part of your booth cost.
- Diagram#2 shows the allowed clearance for displays, banners, and products within your booth.
- No exhibit may exceed a maximum height of 8 ft.
- Side panels 8 ft. high, must not exceed a depth of 4 ft. extending from the back of the display.
- The remainder of the 6 ft depth from the front of the booth must not exceed a 4 ft. height.
- Any exceptions to this must have pre-approval from Emma Barnes-Chow (emma@nationalevent.com)
Prefab booth partitions must be finished on both sides. If they are not, please request drapes prior to the show.
Signage
No signage or material may be extended above the 8ft height at the back of your booth nor hung from the ceiling or across the aisle, without approval from Show Management. All signs must be printed on one side only. Your brand messaging can only face the inner walls of your exhibit space.
Carpet or Flooring
Carpet or Flooring is mandatory for all exhibits. You can use the show decorator below or you are welcome to bring in your own at your own cost. See Tape Restrictions below.
Tape (Floor, Wall, and Carpet Damage)
This only applies to companies that choose to place carpet or flooring on top of the existing carpet.
It is important that you use the proper carpet tape in your booth. If you do not use the correct tape there will be a charge for tape removal.
Here are the models of two-faced tapes that are authorized by the facility.
- Polyken 105c LPDE
- Scapa 274004
- DC W002A
If you bring your own carpet, you must adhere to the above Tape Restrictions. If you do not have the proper tape, please notify Show Management before installing your carpet or tiles.
If you would like to install your carpet on top of the existing carpet, please contact Emma Barnes-Chow (emma@nationalevent.com)
Restrictions for Booth Installation
Painting, nailing, drilling, or screwing to the floors, walls or any other part of the building is not permitted. Exhibitors are also responsible for oil, grease, or any general damage to the carpeted area. Exhibitors wishing to lay any floor coverings may not fasten the coverings to the building floor. It is suggested that building paper or the approved tape (Polyken 105c LPDE OR Scapa 274004 OR DC W002A) is used instead.
Demonstrations/Distributions
Displays, demonstrations or distribution of advertising materials, are not permitted outside the confines of your booth. If audio visual equipment is used, the sound must be subdued to such an extent as to ensure it’s having no nuisance effect on neighbouring exhibitors. The use of microphones is not permitted without prior management approval.
Fire Regulations
All exhibitors planning to use any type of fuel (such as gas, oil, helium gas, or propane) in their exhibits are requested to contact Show Management. All displays or exhibited materials must be fireproof to conform to Federal, Provincial/Sate, and City Fire Laws.
National Event Management is obligated to abide by the Fire Code regulations in each city. We therefore retain the right to refuse any material or object that does not conform to the code. If you have a question or need information regarding the Fire Code, please contact Emma Barnes-Chow (emma@nationalevent.com)
Animals in the Show
The facility’s policy prohibits the presence of animals unless they are used as a working dog. Permission must be obtained from the facility for any exception. Please contact Emma Barnes-Chow (emma@nationalevent.com) regarding approval and the necessary forms.
Helium Balloons
Helium Balloons are not allowed in Pasadena Convention Centre
Mechanical Conveyances
Mechanical Conveyances such as electric carts, scooters, or bicycles will not be allowed in the aisles during the show hours. The only exceptions to this rule will be in the case of handicapped persons visiting the show, or those with authorization from Show Management.
Non-Compliance
National Event Management reserves the right to make changes, amendments, and additions to the rules and regulations without notice, as considered necessary to the efficient and proper conduct of the show. Interpretation of these rules and regulations shall rest with Show Management and non-compliance can result in ejection of the offending exhibitor or in the closing of his/her exhibit.
SHIPPING & DELIVERIES
Shipping Direct To Show: Friday, October 30, 2026
PLEASE NOTE: The facility will NOT accept shipments prior to the Show move-in date. Show Management will sign for the delivery on your behalf during move-in hours only. Your materials will be left at the dock until you arrive. To move your items to your booth space, pump trucks and dollies will be available at no charge. Should you require assistance or the use of a forklift, please contact Emma Barnes-Chow (emma@nationalevent.com) as charges may apply.
The most cost-effective way to ship your items to the show is to arrange delivery during move in hours with our Official Show Carrier;
HAUListic
Tel: (859) 254-4112 or (800) 388-4112
Email: LEX@shiphaulistic.com
HAUListic SHIPPING ORDER FORMS
Please address shipments to:
Company Name, Booth Number
The National Franchise Show
Pasadena Convention Center
C/O Gamut Event Services
Hall A
300 E. Green St
Pasadena, CA 91101
NOTE: All exhibitors using HAUListic must-have booth materials packed and ready for pick up at the loading dock. Do not leave your Booth Materials shipment in your booth. Please provide our sales staff onsite with your paperwork before leaving the show site.
Pre- Show Shipping
To place an advance shipment order, please visit the online exhibitor portal under “shipping/materials handling”. Gamut Event Services will be sending a unique login to the email we have on file, you will receive an email from ES@GAMUTSVS.COM . All orders are online only.
You may also visit their website at www.gamutsvs.com.
If you have any questions, please contact their exhibitor services department at:
Gamut Event Services
Email: es@gamutsvs.com
Tel: 626-716-4436
Shipments should arrive between Wednesday, September 30, 2026 and Monday, October 19, 2026.
Shipments that arrive at the warehouse after Monday, October 19 cannot be guaranteed to arrive before show opening and will be subject to a 25% late fee.
Warehouse receiving hours are 8:00 AM – 3:30 PM, Monday – Friday (except holidays).
Show Decorator (Furniture & Display Rental)
ORDER DEADLINE: October 25, 2024
Carpet, 8ft back drape and 3 ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from:
Gamut Event Services is the official show decorator. To place any show services orders, please visit the online exhibitor portal. Gamut Event Services will be sending a unique login to the email we have on file, you will receive an email from ES@GAMUTSVS.COM . All orders are online only.
You may also visit their website at www.gamutsvs.com.
If you have any questions please contact their exhibitor services department at:
Gamut Event Services
Email: es@gamutsvs.com
Tel: 626-716-4436
Show Colours
- Booth Drapes: Black
- Aisle Carpet: Tuxedo
- Booth Carpet: Grey
Show Guide Ad & Sponsorship Opportunities
Stand Out at The National Franchise Show
Boost your brand visibility with show advertising and customizable sponsorships designed to maximize your exposure before, during, and after the event.
- Our Show Guides are handed to every attendee and taken home—keeping your brand top of mind long after the show ends.
- Sponsorships: From onsite branding to digital promos, we offer a range of opportunities to help you connect with serious prospects.
Interested? Let’s find the right fit for your brand. Contact Michael Hyam at michael@nationalevent.com or 905-477-2677 ext. 270 for more details.
Telephone / Internet / WIFI
ADVANCED BOOKING DEADLINE: October 1, 2026
Please Note: This venue only has paid WIFI.
If you require a telephone or internet line, or a WIFI connection in your booth, please use the ORDERING LINK.
If you have any questions, please contact:
Encore Exhibitor Services
Email: sales.tcc@encoreglobal.com
Tel: 1-813-898-1372
Tips for Success
Please review the "Tips for Success" PDF below for important information on how to make the most out of your participation at the show!
Vehicles on Show Floor
All vehicles must abide by the arrival and departure schedules and procedures established by Show Management.
Please contact Emma Barnes-Chow (emma@nationalevent.com) and provide pictures and specifics (make, model, dimensions) of the vehicle you would like to display for approval and to arrange arrival time.
When motorized vehicles are approved for use, a protective sheet of visqueen, tarpaulin or comparable material may be required to eliminate damage from leaks of gas, oil, etc., at the exhibitor’s expense.
- All vehicles displayed within any of the Convention Center’s buildings require a permit from the Pasadena Fire Department. All costs shall be the sole responsibility of the Licensee
- Floor plans must indicate where vehicles are to be located
- Vehicle displays on the plaza areas of the Convention Center must be approved by your Event Manager
- The battery must be disconnected while any vehicle is on display within the Convention Center
- Fuel in the gas tank shall not exceed one quarter of a tank or five gallons, whichever is less
- Gas caps shall be taped or locked
Electrical vehicles must have their battery disconnected once placed in position. If unable to disconnect the battery due to battery location, then the ignition fuse must be removed. Electric vehicles are at no time allowed to be turned on during event hours. Event marketing fees may apply; please contact your Event Manager.