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OAS Toronto Exhibitor Manual

Welcome and thank you for choosing to be a participant in The National Franchise Show – Atlanta.

Please take a moment to read the exhibitor manual, which will provide you with all of the necessary information for the preparation and installation of your exhibit. Processing your orders at your earliest convenience will allow us and the service-contractors time to provide you with the best possible rates & service.

The Show Office will be set up at the Cobb Galleria, on Friday October 20,  2023, at noon and management will be available to assist you for the duration of the Show.

Table of Content


Show Location

Cobb Galleria
Hall D
2 Galleria Parkway
Atlanta, Georgia
Tel: 770-955-8000
Fax: 770-955-7719
Email: events@cobbgalleria.com

Show Dates & Times

Saturday, October 21, 2023 | 11:00 am – 5:00 pm
Sunday, October 22, 2023 | 11:00 am – 4:00 pm

Exhibitor Move-in Times

Friday, October 20, 2023  | 12:00 pm – 6:00 pm

Exhibitor Move-Out Dates & Times

Sunday, October 22, 2023 | 4:00 pm – 8:00 pm

Produced By

National Event Management
Suite #102
260 Town Centre Blvd.,
Markham ON
L3R 8H8
Tel: (905) 477-2677 or (800) 891-4859
Fax: (905) 477-7872

Exhibitor Coordinator

Emily Huang
(905) 247-8101 or (800) 891-4859 Ext. 284


Exhibitor Checklist

Please print a copy of this checklist to assist you in planning for the Show. To take advantage of “early booking discounts” please note booking deadlines.




If you require audio-visual equipment in your booth, please fill out the form below and return it to:

ONSite Audio-Visual Services
(770) 989-5043

Orders received after the pre-show booking deadline may be subject to additional charges.



BOOKING DEADLINE: October 19, 2023

Exhibitors are responsible for maintaining their own booth space. If you require in-booth vacuuming, please fill in the order forms below and send them to:

Advanced Expo Services
Tel:  678-389-1852
Fax: 877-838-0560
Email: rick@advancedexposervices.com



ORDER DEADLINE: October 19, 2023

Dismantling or removing your exhibit/exhibit materials before the end of the show is strictly prohibited.

Should you require assistance setting up or dismantling your booth, please contact:

Advanced Expo Services
Tel:  678-389-1852
Fax: 877-838-0560
Email: rick@advancedexposervices.com



Electrical is not supplied to your booth. If you require an electrical hookup, follow this link and sign in to place your order online.


If this is your first-time ordering, please click “Sign Up” to create an account. Please make note of your login and password information.

If you have any questions, please contact:

Mark Brown
Show Services Manager
Cobb Galleria Centre
Two Galleria Parkway
Atlanta, Georgia 30339
Email: mbrown@cobbgalleria.com

Payment must be received/processed by the above date to receive the advanced rate.

Exhibitor Badge

BOOKING DEADLINE: September 29, 2023

We have implemented a new automatic badge system to simplify the request process. Please follow the link below to complete your badge request. You will receive a confirmation email upon completion.

Exhibitors are provided with up to a maximum of 7 personalized name badges based on the size of your booth.

10×10 booth – 3 booth staff
10×20 booth – 5 booth staff
300 feet or larger – 7 booth staff

Badges will be available for pick up at the Show Office during move-in and must be worn to gain admittance to the Show.


Exhibitor Parking

Parking at the venue is no longer complimentary.

Two parking decks can be accessed from the main (rotunda) entrance to Cobb Galleria Centre and a third deck is located directly across Galleria Drive. This parking deck has an underground tunnel on the 2nd level with direct access to the front entrance of Cobb Galleria Centre. Use this tunnel in order to avoid traffic while crossing the street and also to protect yourself from inclement weather.

Parking cost $10 per vehicle Debit/Credit only; No cash. No in/out privileges.

Payment is due upon exit. Bring your ticket with you. Pay stations offer convenient payment and an easy exit from the garage and are located inside in three locations:
-Exhibit hall concourse (second level)
-Center Court of the Galleria Specialty Shops

EZ Backdrops

If you require a pop-up banner or backdrop, please contact:

EZ Backdrops
Phone: 678-717-1222
Email: angie@ezbackdrops.com

Federal ID Number

The Federal ID Number for the venue is 58-1955820. You will require this number to clear customs.

Food Sampling

SUBMISSION DEADLINE: September 21, 2023

    If you are planning on sampling food or beverage products in your booth, there are necessary steps you must take. Please send a copy of your completed forms to emily@nationalevent.com

    Food samples are limited to a bite-size portion and non-alcoholic beverage products to 4 oz. container.

    1. Please submit the below Food Vendor Application to the Cobb County Food Service Department by September 21. There is a $105 fee with this application.

    Please send the completed forms below to:
    Center for Environmental Health
    1738 Country Services Pkwy SW, 2nd Floor
    Marietta GA, 30008-4012
    Tel: 770-435-7815, press “0” for the front desk
    Fax: 770-431-7410

    Please also send the completed forms below to emily@nationalevent.com


    2. You will also need to complete and send in forms to the Cobb Galleria Center (even if your items are pre-packaged). Please note that exhibitors may only distribute sample size food (bite size) and/or non-alcoholic beverage products (4 oz. container) with written authorization by the Cobb Galleria Center. The items dispensed are limited to products manufactured by or licensed for distribution by exhibiting firms and must be related to the purpose of the show.

    If you are sampling individually pre-packaged, unopened items that were prepared and packaged in your licensed/permitted kitchen, you will only need to submit page 1 and 7 along with a copy of your Dept. of Agriculture or Food Service Permit.

    The Cobb County Fire Marshal has stringent requirements for cooking in the Cobb Galleria Centre. This form is for sample distribution only and does not imply approval to cook or heat any item. If cooking or warming is required, please complete the Cooking Authorization Form and submit as instructed.

    Please send the completed forms below to:

    Please also send a copy of the completed forms below to emily@nationalevent.com



    Raise awareness and let people know you will be at the Franchise Expo! Increase traffic to your booth by sharing free admission passes to the event. There is no limit to the number of FREE Admission Passes you may share to your email database, as well as on social media.

    You can also distribute a customized FREE Admission Pass to promote your participation at the show. If you are interested, please email emily@nationalevent.com with a high-resolution logo (.jpg, .eps, .pdf format accepted).



    BOOKING DEADLINE: September 21, 2023

    Rooms and the discounted rate will only be held until the specified date. Rooms will then be subject to availability at prevailing rates.

    We have obtained a group rate of $174+ taxes and fees for single occupancy at The Renaissance Atlanta Waverly Hotel. 

    The Renaissance Atlanta Waverly Hotel is located at:
    2450 Galleria Parkway,
    Atlanta, GA,

    Reservations may be made by calling 1-888-391-8724 or by Booking Online Here.

    To receive this rate, you must mention that you are with The Franchise Show when booking. Rates cannot be changed at check-in/check-out times if you fail to identify your affiliation at the time of booking.


    Insurance for booth/show
    Exhibitors must have their own liability insurance covering a minimum of $1 million in damages. Please list National Event Management as “additional insured”.

    Transportation Insurance
    Show Management is NOT responsible for damages caused during the transportation of your products. We strongly recommend purchasing transportation insurance when booking your shipments.

    Exhibitors will be liable for, will indemnify, and will hold harmless Show Management from any loss or damage whatsoever occurring to, or suffered by, any person or company. This includes, without limiting the generality of the foregoing, exhibitor, other exhibitors, management, the owners of the building and their respective agents, servants and employees, and members of the public attending the show, either (a) on the said space or (b) elsewhere. Neither the facility nor Show Management will be responsible for loss or damage to persons, exhibits, or decorations by fire, accident, theft, or any cause while in the exhibition buildings.

    Insurance Supplier
    If you do not already have insurance for the show, you may contact:

    Exhibitor Insurance
    Phone: 905-695-2971
    Toll Free: 1-866-836-9066

    Exhibitor Insurance Brokers.com is offering a special price for the show at $175 + taxes. Please click on the link here to access their form: ONLINE EXHIBITOR INSURANCE

    If you prefer, you may also fill out the form below and send to info@exhibitorinsurance.com.


    Lead Retrieval System

    We offer a Lead Collection system at the National Franchise Show. This system uses any smartphone or internet enabled device (no scanners needed). Attendees contact info (name, email and cell if provided) will be pre-populated into the software to make your lead collection easy on-site and your post-show follow-up effortless.

    Please send your completed order form to emma@nationalevent.com  if you would like to sign up for this system.

    Please note: This is not a complete list of attendees. It is a lead retrieval service to help you capture leads quickly and accurately.

    Please note: If you have already selected lead retrieval upon registering, you do not ned to fill out a form.


    Loading Docks

    Follow the directions below to Cobb Parkway. From Cobb Parkway traveling South turn left (turn right if traveling North on Cobb Parkway) onto Galleria Parkway. This is the traffic light just south of Galleria Drive and just north of Akers Mill Road. Then turn left into loading dock entrance. 


    Dollies and a pump truck will be available for your use. If you require a forklift to move material from the dock to your booth, a forklift will be available to you.  However, if you have excessive forklift requirements, please contact Dina Latina (dina@nationalevent.com) to discuss your needs.  A charge may apply. 

    Move-in Instructions

    Move -in Times:     Friday   October 20, 2023        12:00 pm – 6:00 pm

    • All exhibitors must officially register before setting up.  
    • All exhibits must be set up by 6:00 pm Friday. Exhibitors will not be permitted to set up during show hours.
    • The aisle carpet will be in place Saturday morning. Dollies and carts WILL NOT be permitted on the carpet.  Hand-carried items only may be brought in on Saturday.
    • Children 15 years of age or younger will not be permitted in the exhibit area during move-in, set-up, or tear down.

    Move-out Instructions

    Move -Out Times:   Sunday  October 22, 2023        4:00 pm – 8:00 pm

    Please note that move-out will begin once the show has closed, the aisles are cleared and the aisle carpets removed. If you are able to hand carry your supplies out to your car, we encourage you to do so. Dismantling or removing your exhibit/exhibit materials before the end of the show is strictly prohibited

    All material must be removed by 8:00 pm

    Items left on the show floor after move-out time will be forced off the floor. Show Management reserves the right to reroute shipments that are not picked up or refused by carriers. Should this occur, you will be responsible for any charges incurred.

    Exhibitors are encouraged to remove small items and open cases of products from the show floor first. Show Management will take all reasonable security precautions, but immediate removal of these items is the best way to
    prevent pilferage.

    All exhibitors using HAUListic must move freight after the show must have booth materials packed and ready for pick up at the loading dock. Please provide our sales staff onsite with your paperwork before leaving he show site.

    Rules & Regulations

    Diagram #1: Sample of the drape provided for your booth
    Diagram #2: Sample of display allowance

    Upright banners & products must be within 4’ from the back drape, and a maximum of 8’ high. The front 6’ of the booth must be clear above 4’.


    Booth Display & Restrictions

    • Diagram#1 shows the drapes that are provided as a part of your booth cost.
    • Diagram#2 shows the allowed clearance for displays, banners, and products within your booth.
    • No exhibit may exceed a maximum height of 8 ft.
    • Side panels 8 ft. high, must not exceed a depth of 4 ft. extending from the back of the display.
    • The remainder of the 6 ft depth from the front of the booth must not exceed a 4 ft. height.
    • Any exceptions to this must have pre-approval from Emily (emily@nationalevent.com).

    Prefab booth partitions must be finished on both sides. If they are not, please request drapes prior to the show.


    No signage or material may be extended above the 8ft height at the back of your booth nor hung from the ceiling or across the aisle, without approval from Show Management. All signs must be printed on one side only. Your brand messaging can only face the inner walls of your exhibit space.

    Carpet or Flooring

    Carpet or Flooring is mandatory for all exhibits. You can use the show decorator below or you are welcome to bring in your own at your own cost. If you would like to install your carpet on top of the existing carpet, please contact Emily (emily@nationalevent.com). See Tape Restrictions below.

    Tape (Floor, Wall, and Carpet Damage)

    This only applies to companies that choose to place carpet or flooring on top of the existing carpet.
    It is important that you use the proper carpet tape in your booth. If you do not use the correct tape there will be a charge for tape removal.
    Here are the models of two-faced tapes that are authorized by the facility.

    • Polyken 105c LPDE
    • Scapa 274004
    • DC W002A

    If you bring your own carpet, you must adhere to the above Tape Restrictions. If you do not have the proper tape, please notify Show Management before installing your carpet or tiles.

    Restrictions for Booth Installation

    Painting, nailing, drilling, or screwing to the floors, walls or any other part of the building is not permitted. Exhibitors are also responsible for oil, grease, or any general damage to the carpeted area. Exhibitors wishing to lay any floor coverings may not fasten the coverings to the building floor. It is suggested that building paper or the approved tape (Polyken 105c LPDE OR Scapa 274004 OR DC W002A) is used instead.


    Displays, demonstrations or distribution of advertising materials, are not permitted outside the confines of your booth. If audio visual equipment is used, the sound must be subdued to such an extent as to ensure it’s having no nuisance effect on neighbouring exhibitors. The use of microphones is not permitted without prior management approval.

    Fire Regulations

    All exhibitors planning to use any type of fuel (such as gas, oil, helium gas, or propane) in their exhibits are requested to contact Show Management. All displays or exhibited materials must be fireproof to conform to Federal, Provincial/Sate, and City Fire Laws.
    National Event Management is obligated to abide by the Fire Code regulations in each city. We therefore retain the right to refuse any material or object that does not confirm to code. If you have a question or need information re the Fire Code please contact Dina Latina, dina@nationalevent.com, 905-477-2677 or 1-800-891-4859, ext. 224.


    Animals in the Show

    The facility’s policy prohibits the presence of animals unless they are used as a working dog for the blind. Permission must be obtained from the facility for any exception. Please contact Emily (emily@nationalevent.com) ; 905 477-2677 ex: 284) regarding approval and the necessary forms.

    Helium Balloons

    Helium balloons are prohibited in most venues. There is a large retrieval fee, charged to the exhibitor when balloons are lost. Please contact Emily (emily@nationalevent.com) if you wish to use helium balloons in your display.

    Mechanical Conveyances

    Mechanical Conveyances such as electric carts, scooters, or bicycles will not be allowed in the aisles during the show hours. The only exceptions to this rule will be in the case of handicapped persons visiting the show, or those with authorization from Show Management.


    National Event Management reserves the right to make changes, amendments, and additions to the rules and regulations without notice, as considered necessary to the efficient and proper conduct of the show. Interpretation of these rules and regulations shall rest with Show Management and non-compliance can result in ejection of the offending exhibitor or in the closing of his/her exhibit.


    Shipping Direct To Show: Friday October 20, 2023

    PLEASE NOTE: The facility will NOT accept shipments prior to the Show move-in date. Show Management will sign for the delivery on your behalf during move-in hours only.  Your materials will be left at the dock until you arrive.  To move your items to your booth space, pump trucks and dollies will be available at no charge.  Should you require assistance or the use of a forklift, please contact Emily (emily@nationalevent.com) as charges may apply.

    • Any Shipments sent directly to the Cobb Galleria Centre prior to 3-days to the event will be returned to the sender.
    • Any Shipments sent directly to the Cobb Galleria Centre within 3-days of the event will be assessed shipping/receiving and storage fees; must be paid directly to the Centre via a Credit Card to pick-up the shipment.

    The most cost-effective way to ship your items to the show is to arrange delivery during move in hours with our Official Show Carrier;

    Tel: (859) 254-4112 or (800) 388-4112
    Fax: (859) 253-9137
    Email: LEX@shiphaulistic.com


    Please address shipments to:

    Company name Booth number
    C/O Advanced Expo Services
    Cobb Galleria
    2 Galleria Parkway
    Atlanta, Georgia
    Tel: 770-955-8000
    Fax: 770-955-7719

    *Please Note: If you do not write “c/o Advanced Expo Services”, your shipment will be held at security and you will have to pay to have it released. *

    All exhibitors using HAUListic must have booth materials packed and ready for pick up at the loading dockDo not leave your Booth Materials shipment in your booth. Please provide our sales staff onsite with your paperwork before leaving the show site.

    Pre-show shipping is not available for this show

    Show Decorator (to order tables, chairs, accessories, etc.)

    PRE-SHOW BOOKING DEADLINE: October 18, 2023

    Carpet, 8ft back drape and 3 ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from the show decorator.

    Show Colours
    – Booth Drapes : Black
    – Aisle and Booth Carpet: Salt & Pepper

    To place an order with the Show Decorator, please fill in the order forms below and send them to:

    Advanced Expo Services
    Tel:  678-389-1852
    Fax: 877-838-0560
    Email: rick@advancedexposervices.com


    Show Guide Ad & Sponsorship Opportunities

    There are a number of ways to increase your brand awareness at our shows.  Additional ad space is available in our Show Guides that are distributed to attendees and sponsorship recognition includes show guide space, on-site signage, & online presence.  For more information, please contact Michael at michael@nationalevent.com or 905-477-2677 ext. 270.

    Telephone / Internet / WIFI

    PRE-SHOW BOOKING DEADLINE: October 10, 2023

    Please Note: This venue only has paid wifi.

    If you require a telephone or internet line, or access to WIFI in your booth, follow this link and sing in to place your order online.


    If this is your first time ordering, click “Sign Up” to create an account. Please make note of your login and password information.

    If you have any questions, please contact:

    Nick Ponichtera
    IT Technician
    Cobb-Marietta Coliseum & Exhibit Hall Authority
    Two Galleria Parkway
    Atlanta, Georgia 30339             
    (770) 955-8000
    Direct (770) 989-5015

    Vehicles on Show Floor

    APPROVAL DEADLINE: September 21, 2023

    All vehicles must abide by the arrival and departure schedules and procedures established by Show Management.  Please contact Emily (emily@nationalevent.com) for approval and to arrange arrival time if you want to display a vehicle.

    When motorized vehicles are approved for use, a protective sheet of visqueen, tarpaulin or comparable material may be required to eliminate damages from leaks of gas, oil, etc., at the exhibitor’s expense.

    Motorized vehicles must:
    -Contain no more than ¼ tank of fuel or 5 gallons of fuel, whichever is less
    -Have a locking gas cap
    -Have battery cables disconnected and taped
    -NOT be moved during event hours.

    The form must be completed and returned to emily@nationalevent.com by September 21, 2023.

    Exhibitors are responsible for oil, grease, or any general damage to the carpeted area.

    Exhibitors must provide a set of keys, the name and phone number of the person responsible to remove the vehicle(s) to Show Management.