Welcome and thank you for choosing to be a participant in The National Franchise Show – Detroit.
Please take a moment to read the exhibitor manual, which will provide you with all of the necessary information for the preparation and installation of your exhibit. Processing your orders at your earliest convenience will allow us and the service-contractors time to provide you with the best possible rates & service.
The Show Office will be set up at the Surburban Collection Showplace, on Friday, September 26th at noon and management will be available to assist you for the duration of the Show.
Table of Content
- General Information (Location, Dates, & Times)
- Exhibit Application Inclusions
- Checklist
- Audiovisual
- Booth Backdrops
- Booth Cleaning
- Booth Installation & Dismantle
- Electrical
- Exhibitor Badge
- Federal ID Number
- Food Sampling
- Franchise Show & Conference Schedule
- Free Admission Passes
- Furniture (Show Decorator)
- Hotel
- Insurance
- Lead Retrieval System
- Loading Docks
- Move-in Instructions
- Move-out Instructions
- Parking
- Rules & Regulations
- Shipping & Deliveries
- Show Decorator (Furniture & Display Rental)
- Show Guide Ads & Sponsorship
- Telephone / Internet / WIFI
- Tips to Success
- Vehicles on Show Floor
GENERAL INFORMATION
Show Location
Suburban Collection Showplace
Hall C
46100 Grand River Ave
Novi, Michigan
48374
Show Dates & Times
Saturday, September 27, 2025 | 11:00 am – 5:00 pm
Sunday, September 28, 2025 | 11:00 am – 4:00 pm
Exhibitor Move-in Times
Friday, September 26, 2025| 12:00 pm – 6:00 pm
Exhibitor Move-Out Dates & Times
Sunday, September 28, 2025 | 4:00 pm – 8:00 pm
Produced By
National Event Management
Suite #102
260 Town Centre Blvd.,
Markham ON
L3R 8H8
Tel: (905) 477-2677 or (800) 891-4859
Exhibitor Coordinator
Emma Barnes-Chow
Tel: 905 477-2677 or (800) 891-4859 Ext 284
Email: emma@nationalevent.com
Exhibit Application Inclusions
Your exhibit application cost includes the following:
- Carpet
- 8 ft back drape
- 3 ft side drapes on each side of booth
- Up to 6 exhibitor badges
- Material handling for one (1) skid only (from loading docks to booth). Additional charges may apply for additional skids.
Items such as tables, chairs, and electrical are NOT included. If you require these in your booth, you may rent from our official show vendors identified below in this Exhibitor Manual.
All booth designs and activities must comply with the rules and regulations of the Show and Venue.
Exhibitor Checklist
Please print a copy of this checklist to assist you in planning for the Show. To take advantage of “early booking discounts” please note booking deadlines.
AUDIO / VISUAL RENTALS
BOOKING DEADLINE: September 12, 2025
If you require audio visual equipment in your booth, please visit www.avsquared.com.
For easy payment, go to www.avsquared.com and click the “payments” tab at the top right of their website.
If you have any questions, you can contact:
AV Squared
Email: mark@avsquared.com
Tel: 810-623-9300
Booth Backdrops
If you require a pop-up banner or backdrop, please contact:
EZ Backdrops
Tel: 678-717-1222
Email: angie@ezbackdrops.com
http://www.ezbackdrops.com/
BOOTH CLEANING
PRE-SHOW BOOKING DEADLINE: September 12, 2025
Exhibitors are responsible for maintaining their own booth space. If you require in-booth vacuuming, these services can be ordered from:
Art Craft Display Inc.
Email: detroit@artcraftdisplay.com
Tel: 248-380-0843
Fax: 248-380-0848
BOOTH CLEANING ORDER FORM
PAYMENT INFORMATION
TERMS, CONDITIONS, AND POLICIES
BOOTH INSTALLATION & DISMANTLING
PRE-SHOW BOOKING DEADLINE: September 12, 2025
Should you require assistance setting up or dismantling your booth, these services can be ordered from:
Art Craft Display Inc.
Email: detroit@artcraftdisplay.com
Tel: 248-380-0843
Fax: 248-380-0848
LABOR SERVICES
THIRD-PARTY CONTRACTOR
PAYMENT INFORMATION
TERMS, CONDITIONS, AND POLICIES
Electrical
PRE-SHOW BOOKING DEADLINE: September 21, 2025
Electrical is not supplied to your booth. If you require an electrical hookup, please fill out the ELECTRICAL ORDER FORM and email completed forms to dthomas@suburbanshowplace.com
If you have any questions, you can contact:
BOCO Enterprises Inc.
Tel: 248-248-5600
You may also order all services online at SERVICE ORDERING | Suburban Showplace
Payment must be received/processed by the above date to receive the advanced rate.
Exhibitor Badges
BOOKING DEADLINE: September 19, 2025
We have implemented a new automatic badge system to simplify the request process. Exhibitors are provided with up to a maximum of 6 personalized name badges based on the size of your booth. Badges will be available for pick up at the Show Office during move-in and must be worn to gain admittance to the Show.
Visit the EXHIBITOR REGISTRATION PORTAL to register your booth staff for the Detroit Franchise Show. You can visit this portal at any time to manage your company’s staff badges. You will need to enter your Access Code to manage your company’s account. Your Access Code will be emailed to the main contact from your company roughly 8-weeks before show date. Contact exhibitors@nationalevent.com if you did not receive your access code, please mention company name and show location.
Federal ID Number
The Federal ID Number for the venue is 38-3090985. You will require this number to clear customs.
Food Sampling
Deadline: August 28, 2025
If you are planning on sampling food or beverage products in your booth, please note the necessary steps to complete. Food samples are limited to a 2 oz. portion and beverage products to 2 oz.
VENUE APPROVAL
1. Please email emma@nationalevent.com if you are interested in sampling at the show and specify what item(s) you are sampling and how you will be heating and/or serving your samples.
PUBLIC HEALTH APPROVAL
1. Please review the PUBLIC HEALTH SAMPLING GUIDELINES.
2. Please complete the PUBLIC HEALTH TEMPORARY FOOD SERVICES LICENSE APPLICATION and send the completed form to ehclerkssouth@oakgov.com. Once submitted, you will need to call 248-424-7191 to make payment.
Once the application is filed & paid for, the inspector will call to confirm your operations and discuss what will be needed in order for you to be approved when inspected onsite at the event.
– All samplers must fill out the application and pay unless “The food being served would have to be from a local county food service license (restaurant), a state retail food license (grocery store or small retailer/manufacturer), or an FDA/USDA manufacturer license (large scale manufacturing).”
– The license would need to be provided and approved by the inspector; this must be done 30 days in advance.
– Anything cooked on-site will require a temporary license. Any complex assembly of two or more ingredients on-site will require a temporary license
Handwashing MUST be available at every food vendor booth. Please review the HANDWASHING STATION SET-UP for reference.
Temperature logs must be kept for all potentially hazardous foods. Without these logs, potentially foods found out of temperature will be discarded. All food must arrive at 41F less or 135F greater from licensed sources. Please use the FOOD TEMPERATURE HOLDING LOG
All Michigan food laws must be followed indicated in the Michigan Temporary Event Safety Checklist – FOOD SAFETY CHECKLIST – QUICK REFERENCE
If you have any questions, you can contact:
Jonathan Robert Boyda
Email: boydaj@oakgov.com
PUBLIC HEALTH SAMPLING GUIDELINES
PUBLIC HEALTH TEMPORARY FOOD SERVICES LICENSE APPLICATION
HANDWASHING STATION SET-UP
FOOD TEMPERATURE HOLDING LOG
FOOD SAFETY CHECKLIST – QUICK REFERENCE
Franchise Show & Conference Schedule
FREE ADMISSION PASSES
Raise awareness and let people know you will be at The National Franchise Show! Increase traffic to your booth by sharing free admission passes to the event. There is no limit to the number of FREE Admission Passes you may share to your email database, as well as on social media. Please share the registration link below for free passes or download a copy of our generic FREE Admission Pass.
- Free Admission Pass: www.detroitfranchiseshow.com/freetickets
- Generic Free Admission Coupon (.jpg): CLICK HERE
- Generic Free Admission Coupon (.pdf) CLICK HERE
Furniture (Show Decorator)
PRE-SHOW BOOKING DEADLINE: September 12, 2025
Carpet, 8ft back drape and 3ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from the show decorator.
Show Colours
- Booth Drapes : Black
- Booth Carpet: Grey
- Aisle Carpet: Teal
To place an order with the Show Decorator, please fill in the order forms below and send them to:
Art Craft Display Inc.
Email: detroit@artcraftdisplay.com
Tel: 248-380-0843
Fax: 248-380-0848
FURNITURE ORDER FORM
PAYMENT INFORMATION
TERMS, CONDITIONS, AND POLICIES
Hotel
BOOKING DEADLINE: September 1, 2025
Rooms and the discounted rate will only be held until the specified date.
Rooms will then be subject to availability at prevailing rates.
We have obtained a group rate of $159+ taxes and fees at The Hyatt Place Detroit/Novi.
The Hyatt Place Detroit/Novi
46080 Grand River Ave
Novi, MI
48374
Reservations may be made online using this BOOKING LINK
Or you can call 1-800-233-1234 on or before September 1, 2025.
To receive this rate, you must mention that you are with The National Franchise Show – Detroit (Special Rates-Group Code: G-NATF). Rates cannot be changed at check-in/check-out times if you fail to identify your affiliation at the time of booking.
Insurance
Insurance for booth/show
Exhibitors must have their own liability insurance covering a minimum of $1 million in damages. Please list National Event Management as “additional insured”.
Transportation Insurance
Show Management is NOT responsible for damages caused during the transportation of your products. We strongly recommend purchasing transportation insurance when booking your shipments.
Liability
Exhibitors will be liable for, will indemnify, and will hold harmless Show Management from any loss or damage whatsoever occurring to, or suffered by, any person or company. This includes, without limiting the generality of the foregoing, exhibitor, other exhibitors, management, the owners of the building and their respective agents, servants and employees, and members of the public attending the show, either (a) on the said space or (b) elsewhere. Neither the facility nor Show Management will be responsible for loss or damage to persons, exhibits, or decorations by fire, accident, theft, or any cause while in the exhibition buildings.
Insurance Supplier
If you do not already have insurance for the show, you may contact:
Exhibitor Insurance
Phone: 905-695-2971
Toll Free: 1-866-836-9066
info@exhibitorinsurance.com
Exhibitor Insurance Brokers.com is offering a special price for the show at $139 + taxes.
Please click on the link here to access their form ONLINE EXHIBITOR INSURANCE
If you prefer, you may also fill out the form below and send to info@exhibitorinsurance.com
Lead Retrieval System
We have implemented a NEW Lead Collection System at The National Franchise Show.
All attendees will now be badged! Attendees will have to register and obtain their QR name badge before stepping on the show floor, making it even easier for you to scan and capture their information!
FOR MORE INFORMATION ON HOW THIS WORKS
TO ORDER LEAD RETRIEVAL (NOTE: you will need your access code to login, please contact emma@nationalevent.com if you require assistance)
Loading Docks
The National Franchise Show has Loading Dock #9, Dock 10.
Dollies and a pump truck will be available for your use. If you require a forklift to move material from the dock to your booth, a forklift will be available to you. However, if you have excessive forklift requirements (more than 1 skid of product), please contact Emma Barnes-Chow (emma@nationalevent.com) to discuss your needs. A charge may apply.
Move-in Instructions
Move -in Times: Friday, September 26, 2025 12:00 pm – 6:00 pm
- All exhibitors must check in with our show office to register before setting up.
- All exhibits must be set up by 6:00 pm Friday. Exhibitors will not be permitted to set up during show hours.
- The aisle carpet will be in place Saturday morning. Dollies and carts WILL NOT be permitted on the carpet. Hand-carried items only may be brought in on Saturday.
- Children 15 years of age or younger will not be permitted in the exhibit area during move-in, set-up, or tear down.
Move-out Instructions
Move -Out Times: Sunday, September 28, 2025 4:00 pm – 8:00 pm
Please note that move-out will begin once the show has closed, the aisles are cleared and the aisle carpets removed. If you are able to hand carry your supplies out to your car, we encourage you to do so. Dismantling or removing your exhibit/exhibit materials before the end of the show is strictly prohibited.
All material must be removed by 8:00 pm
Items left on the show floor after move-out time will be forced off the floor. Show Management reserves the right to reroute shipments that are not picked-up or refused by carriers. Should this occur, you will be responsible for any charges incurred
Exhibitors are encouraged to remove small items and open cases of products from the show floor first. Show Management will take all reasonable security precautions, but immediate removal of these items is the best way to prevent pilferage.
NOTE: All exhibitors using HAUListic must move freight after the show must have booth materials packed and ready for pick up at the loading dock. Please provide our sales staff onsite with your paperwork before leaving the show site.
Parking
EXHIBITOR PARKING PASS DEADLINE: September 23, 2025
Exhibitor parking pass is available: TWO-DAY PARKING PASS for only $10.00!
This parking pass will permit your vehicle to enter and leave the Suburban Collection Showplace lots, at will, during the three days of the show. (There is no charge for parking at the Suburban Collection Showplace during Move-In & Move-Out).
Exhibitors MUST PARK ONLY at the back of the building (North End).
Regular parking is available at $10.00 per day, per car.
Rules & Regulations
Diagram #1: Sample of the drape provided for your booth
Diagram #2: Sample of display allowance
Upright banners & products must be within 4’ from the back drape, and a maximum of 8’ high. The front 6’ of the booth must be clear above 4’.
Booth Display & Restrictions
- Diagram#1 shows the drapes that are provided as a part of your booth cost.
- Diagram#2 shows the allowed clearance for displays, banners, and products within your booth.
- No exhibit may exceed a maximum height of 8 ft.
- Side panels 8 ft. high, must not exceed a depth of 4 ft. extending from the back of the display.
- The remainder of the 6 ft depth from the front of the booth must not exceed a 4 ft. height.
- Any exceptions to this must have pre-approval from Emma Barnes-Chow (emma@nationalevent.com)
Prefab booth partitions must be finished on both sides. If they are not, please request drapes prior to the show.
Signage
No signage or material may be extended above the 8ft height at the back of your booth nor hung from the ceiling or across the aisle, without approval from Show Management (emma@nationalevent.com). All signs must be printed on one side only. Your brand messaging can only face the inner walls of your exhibit space.
Carpet or Flooring
Carpet is provided within your booth space. If you would like to change the color, you may order different flooring through our decorator at your own cost or you may bring your own. *Please be sure to review the Tape Restrictions below.
Tape (Floor, Wall, and Carpet Damage)
This only applies to companies that choose to place carpet or flooring on top of the existing carpet.
It is important that you use the proper carpet tape in your booth. If you do not use the correct tape there will be a charge for tape removal.
Here are the models of two-faced tapes that are authorized by the facility.
- Polyken 105c LPDE
- Scapa 274004
- DC W002A
If you bring your own carpet, you must adhere to the above Tape Restrictions. If you do not have the proper tape, please notify Show Management before installing your carpet or tiles.
If you would like to install your carpet on top of the existing carpet, please contact Emma Barnes-Chow (emma@nationalevent.com)
Restrictions for Booth Installation
Painting, nailing, drilling, or screwing to the floors, walls or any other part of the building is not permitted. Exhibitors are also responsible for oil, grease, or any general damage to the carpeted area. Exhibitors wishing to lay any floor coverings may not fasten the coverings to the building floor. It is suggested that building paper or the approved tape (Polyken 105c LPDE OR Scapa 274004 OR DC W002A) is used instead.
Demonstrations/Distributions
Displays, demonstrations or distribution of advertising materials, are not permitted outside the confines of your booth. If audio visual equipment is used, the sound must be subdued to such an extent as to ensure it’s having no nuisance effect on neighbouring exhibitors. The use of microphones is not permitted without prior management approval.
Fire Regulations
All exhibitors planning to use any type of fuel (such as gas, oil, helium gas, or propane) in their exhibits are requested to contact Show Management. All displays or exhibited materials must be fireproof to conform to Federal, Provincial/Sate, and City Fire Laws.
National Event Management is obligated to abide by the Fire Code regulations in each city. We therefore retain the right to refuse any material or object that does not confirm to code. If you have a question or need information regarding the Fire Code please contact Emma Barnes-Chow (emma@nationalevent.com).
Animals in the Show
The facility’s policy prohibits the presence of animals unless they are used as a working dog. Permission must be obtained from the facility for any exception. Please contact Emma Barnes-Chow (emma@nationalevent.com) regarding approval.
Helium Balloons
Helium balloons are prohibited in most venues. There is a large retrieval fee, charged to the exhibitor when balloons are lost. Please contact Emma Barnes-Chow (emma@nationalevent.com) if you wish to use helium balloons in your display.
Mechanical Conveyances
Mechanical Conveyances such as electric carts, scooters, or bicycles will not be allowed in the aisles during the show hours. The only exceptions to this rule will be in the case of handicapped persons visiting the show, or those with authorization from Show Management.
Non-Compliance
National Event Management reserves the right to make changes, amendments, and additions to the rules and regulations without notice, as considered necessary to the efficient and proper conduct of the show. Interpretation of these rules and regulations shall rest with Show Management and non-compliance can result in ejection of the offending exhibitor or in the closing of his/her exhibit.
SHIPPING & DELIVERIES
Shipping Direct To Show: Friday, September 26, 2025
PLEASE NOTE: The facility will NOT accept shipments prior to the Show move-in date. Show Management will sign for the delivery on your behalf during move-in hours only. Your materials will be left at the dock until you arrive. To move your items to your booth space, pump trucks and dollies will be available at no charge. Should you require assistance or the use of a forklift, please contact Emma Barnes-Chow (emma@nationalevent.com) as charges may apply.
The most cost-effective way to ship your items to the show is to arrange delivery during move in hours with our Official Show Carrier;
HAUListic
Tel: (859) 254-4112 or (800) 388-4112
Email: LEX@shiphaulistic.com
HAUListic SHIPPPING ORDER FORMS
You may choose to use another carrier however, keep in mind that not all carriers deliver and pick up during our scheduled move in/move out times.
Onsite shipments will be accepted on September 26th from 8:00 am – 5:00 pm. Freight Handling fees will apply for all shipments received. If any shipments are received before this date, you will be charged the Advance Warehouse rates.
Please address shipments to:
Exhibiting Company Name / Booth #
The National Franchise Show
C/o Art Craft Display, Inc.
46100 Grand River Ave.
Novi, MI 48374
NOTE:
All exhibitors using HAUListic must-have booth materials packed and ready for pick up at the loading dock. Do not leave your Booth Materials shipment in your booth. Please provide our sales staff onsite with your paperwork before leaving the show site.
Pre- Show Shipping:
Advanced Warehouse shipments will be accepted from August 25th through September 25th.
Freight Handling fees will apply for all shipments received.
Warehouse receiving hours are from 8:00 a.m. to 4:30 p.m., Monday – Friday.
If required, provide your carrier with this phone number (248) 380-0843.
Advanced Warehouse Shipping Address:
Exhibiting Company Name / Booth #
The National Franchise Show
C/o Art Craft Display, Inc.
46100 Grand River Ave., Ste B
Novi, MI 48374
Show Decorator (Furniture & Display Rental)
PRE-SHOW BOOKING DEADLINE: September 12, 2025
Carpet, 8ft back drape and 3ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from the show decorator.
Show Colours
- Booth Drapes : Black
- Booth Carpet: Grey
- Aisle Carpet: Teal
To place an order with the Show Decorator, please fill in the order forms below and send them to:
Art Craft Display Inc.
Email: detroit@artcraftdisplay.com
Tel: 248-380-0843
Fax: 248-380-0848
FURNITURE ORDER FORM
PAYMENT INFORMATION
TERMS, CONDITIONS, AND POLICIES
Show Guide Ad & Sponsorship Opportunities
Stand Out at The Franchise Show
Boost your brand visibility with show advertising and customizable sponsorships designed to maximize your exposure before, during, and after the event.
- Our Show Guides are handed to every attendee and taken home—keeping your brand top of mind long after the show ends.
- Sponsorships: From onsite branding to digital promos, we offer a range of opportunities to help you connect with serious prospects.
Interested? Let’s find the right fit for your brand. Contact Michael Hyam at michael@nationalevent.com or 905-477-2677 ext. 270 for more details.
Telephone / Internet / WIFI
PRE-SHOW BOOKING DEADLINE: September 12, 2025
Please Note: This venue only has paid WIFI.
If you require an internet line in your booth, please fill out form below and send it to:
BoCo Enterprises
Email: tfreytag@suburbanshowplace.com
Fax: 248-380-3005
Tel: 248-348-5600
Tips for Success
Please review the "Tips for Success" PDF below for important information on how to make the most out of exhibiting with us!
Vehicles on Show Floor
All vehicles must abide by the arrival and departure schedules and procedures established by Show Management.
Please contact Emma Barnes-Chow (emma@nationalevent.com) and provide pictures and specifics (make, model, dimensions) of the vehicle you would like to display for approval and to arrange arrival time.
Exhibitors are responsible for oil, grease, or any general damage to the carpeted area.
When motorized vehicles are approved for use, a protective sheet of visqueen, tarpaulin or comparable material may be required to eliminate damages from leaks of gas, oil, etc., at the exhibitor’s expense.
1. All GASOLINE fuel powered vehicles openings shall be locked and sealed in an approved manner to prevent the escape of vapors. Gasoline fuel tanks shall not contain in excess of one-quarter their capacity or contain in excess of 5 gallons of fuel, whichever is less.
2. All DIESEL fuel powered vehicles openings shall be locked and sealed in an approved manner to prevent the escape of vapors. Diesel fuel tanks shall not contain in excess of one-half their capacity or contain in excess of 20 gallons of fuel, whichever is less.
3. Fueling or de-fueling of vehicles is prohibited inside the building.
4. At least one battery cable shall be removed from the batteries used to start the vehicle engine. The disconnected battery cable shall then be taped.
5. Batteries used to power auxiliary equipment shall be permitted to be kept in service.
6. Vehicles shall not be moved during exhibit hours.
Exhibitors must provide a set of keys, the contact’s name, and phone number of the person responsible to remove the vehicle(s) to Show Management.