Welcome and thank you for choosing to be a participant in The National Franchise Show – Denver.
Please take a moment to read the exhibitor manual, which will provide you with all of the necessary information for the preparation and installation of your exhibit. Processing your orders at your earliest convenience will allow us and the service-contractors time to provide you with the best possible rates & service.
The Show Office will be set up at the Colorado Convention Center, on Friday, September 12th at noon and management will be available to assist you for the duration of the Show.
Table of Content
- General Information (Location, Dates, & Times)
- Exhibit Application Inclusions
- Checklist
- Audiovisual
- Booth Backdrops
- Booth Cleaning
- Booth Installation & Dismantle
- Electrical
- Exhibitor Badge
- Federal ID Number
- Food Sampling
- Franchise Show & Conference Schedule
- Free Admission Passes
- Furniture (Show Decorator)
- Hotel
- Insurance
- Lead Retrieval System
- Loading Docks
- Move-in Instructions
- Move-out Instructions
- Parking
- Rules & Regulations
- Shipping & Deliveries
- Show Decorator (Furniture & Display Rental)
- Show Guide Ads & Sponsorship
- Telephone / Internet / WIFI
- Tips to Success
- Vehicles on Show Floor
GENERAL INFORMATION
Show Location
Colorado Convention Center
Four-Season Ballroom 1-4
700 14th Street
Denver, Colorado
80202
Tel: 303-228-8000
THIS IS A UNION FACILITY
Exhibitors are permitted to hand-carry their own materials in and out of the Colorado Convention Center through the front entrance ONLY (use of freight doors is NOT allowed). However, the use of any wheeled assistance—including wagons, dollies, or carts—is not allowed. Equipment such as the above must be handled by Union labor, provided through IATSE, Local No. 7.
Show Dates & Times
Saturday, September 13, 2025 | 11:00 am – 5:00 pm
Sunday, September 14, 2025 | 11:00 am – 4:00 pm
Exhibitor Move-in Times
Friday, September 12, 2025| 12:00 pm – 6:00 pm
Exhibitor Move-Out Dates & Times
Sunday, September 14, 2025 | 4:00 pm – 8:00 pm
Produced By
National Event Management
Suite #102
260 Town Centre Blvd.,
Markham ON
L3R 8H8
Tel: (905) 477-2677 or (800) 891-4859
Fax: (905) 477-7872
Exhibitor Coordinator
Emma Barnes – Chow
905 477-2677 or (800) 891-4859 Ext 284
Email: emma@nationalevent.com
Exhibit Application Inclusions
Your exhibit application cost includes the following:
- Carpet
- 8 ft back drape
- 3 ft side drapes on each side of booth
- Up to 6 exhibitor badges
- Material handling for one (1) skid only (from loading docks to booth)
Items such as tables, chairs, and electrical are NOT included. If you require these in your booth, you may rent from our official show vendors identified below in this Exhibitor Manual.
All booth designs and activities must comply with the rules and regulations of the Show and Venue.
Exhibitor Checklist
Please print a copy of this checklist to assist you in planning for the Show. To take advantage of “early booking discounts” please note booking deadlines.
AUDIO / VISUAL RENTALS
BOOKING DEADLINE: August 22, 2025
If you require audio visual equipment in your booth, please use the ORDERING LINK
If you have any questions, please contact:
IMAGE AUDIOVISUAL
Email. CCCEvents@imageav.com
Tel: 303-228-8047
Booth Backdrops
If you require a pop-up banner or backdrop, please contact:
EZ Backdrops
Phone: 678-717-1222
Email: angie@ezbackdrops.com
http://www.ezbackdrops.com/
BOOTH CLEANING
PRE-SHOW BOOKING DEADLINE: August 29, 2025
Exhibitors are responsible for maintaining their own booth space. If you require in-booth vacuuming, please fill in the forms below and send them to:
LVE
Email: exhibitorservices@lvexpo.com
Fax: 702-248-4113
If you need any assistance, please contact the LVE Exhibitor Services Department by calling 888-989-3976, Monday – Friday 7:30am – 4:00pm PS
NOTE: Exhibitors will also be receiving login information to an online ordering platform from LVE if online ordering is preferred.
BOOTH INSTALLATION & DISMANTLING
BOOKING DEADLINE: August 29, 2025
Should you require assistance setting up or dismantling your booth, please fill in the forms below and send them to:
LVE
Email: exhibitorservices@lvexpo.com
Fax: 702-248-4113
Tel: 888-989-3976
If you need any assistance, please contact the LVE Exhibitor Services Department by calling 888-989-3976, Monday – Friday 7:30am – 4:00pm PS
NOTE: Exhibitors will also be receiving login information to an online ordering platform from LVE if online ordering is preferred.
BOOTH INSTALLATION & DISMANTLE ORDER FORM
PAYMENT FORM
ONLINE ORDERING
THIS IS A UNION FACILITY
Exhibitors are permitted to hand-carry their own materials in and out of the Colorado Convention Center through the front entrance ONLY (use of freight doors is NOT allowed). However, the use of any wheeled assistance—including wagons, dollies, or carts—is not allowed. Equipment such as the above must be handled by Union labor, provided through IATSE, Local No. 7.
Please arrange Dollie Service and Union labor with the decorator, LVE. Shipments larger than 2 cartloads are not eligible for cartload service and are subject to material handling charges.
Electrical
PRE-SHOW BOOKING DEADLINE: August 28 , 2025
Electrical is not supplied to your booth.
If you require an electrical hookup, please complete the ONLINE ORDERING or complete the ELECTRICAL ORDER FORM
If you have any questions, please contact:
Hunter Downing
Email: hdowning@denverconvention.com
OR
Exhibitor Services
Tel: (303) – 228-8027
Exhibitor Badges
BOOKING DEADLINE: September 5, 2025
Exhibitors are provided with up to a maximum of 6 personalized name badges based on the size of your booth. Badges will be available for pick up at the Show Office during move-in and must be worn to gain admittance to the Show.
Visit the Exhibitor Registration Postal to register your booth staff for the Denver Franchise Show. You can visit this portal at any time to manage your company’s staff badges. You will need to enter your Access Code to manage your company’s account. Your Access Code will be emailed to the main contact from your company roughly 8-weeks before show date. Contact exhibitors@nationalevent.com if you did not receive your access code.
Federal ID Number
The Federal ID Number for the venue is 23-2511871. You will require this number to clear customs.
Food Sampling
PRE-SHOW BOOKING DEADLINE: August 14, 2025
If you are planning on sampling food or beverage product in your booth, please review the steps below.
Food samples are limited to 2 oz. portions and non-alcoholic beverage samples are limited to a 4 oz. portion.
1. Please review the VENUE SAMPLING POLICIES.
2. Please complete the VENUE SAMPLING FORM and send it to both emma@nationalevent.com and Hannah.Combs@Sodexo.com
3. Please complete the VENUE LIABILITY & DEMO WAIVER and send it to both emma@nationalevent.com and Hannah.Combs@Sodexo.com
VENUE SAMPLING POLICIES
VENUE SAMPLING FORM
VENUE LIABILITY & DEMO WAIVER
Franchise Show & Conference Schedule
FREE ADMISSION PASSES
Raise awareness and let people know you will be at The National Franchise Show! Increase traffic to your booth by sharing free admission passes to the event. There is no limit to the number of FREE Admission Passes you may share to your email database, as well as on social media. Please share the registration link below for free passes or download a copy of our generic FREE Admission Pass.
- Free Admission Pass: www.denverfranchiseshow.com/freetickets
- Generic Free Admission Coupon (.jpg): CLICK HERE
- Generic Free Admission Coupon (.pdf) CLICK HERE
Furniture (Show Decorator)
PRE-SHOW BOOKING DEADLINE: August 29, 2025
Carpet, 8ft back drape and 3 ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from the show decorator:
LVE
Email: exhibitorservices@lvexpo.com
Fax: 702-248-4113
If you need any assistance, please contact the LVE Exhibitor Services Department by calling 888-989-3976, Monday – Friday 7:30am – 4:00pm PS
Show Colours
– Booth Drapes: Black
– Carpet: TBD (facility is carpeted)
NOTE: Exhibitors will also be receiving login information to an online ordering platform from LVE if online ordering is preferred.
Hotel
BOOKING DEADLINE: August 12, 2025
Rooms and discounted rate will only be held until the specified date.
Rooms will then be subject to availability at prevailing rates.
We have obtained a group rate of $249+ taxes and fees at the Embassy Suites.
Embassy Suites
1420 Stout Street
Denver, CO
80202
Reservations may be made by BOOKING ONLINE HERE.
Make sure to mention The National Franchise Show – Denver. Rates cannot be changed at check-in/check-out times if you fail to identify your affiliation at the time of booking.
Insurance
Insurance for booth/show
Exhibitors must have their own liability insurance covering a minimum of $1 million in damages. Please list National Event Management as “additional insured”.
Transportation Insurance
Show Management is NOT responsible for damages caused during the transportation of your products. We strongly recommend purchasing transportation insurance when booking your shipments.
Liability
Exhibitors will be liable for, will indemnify, and will hold harmless Show Management from any loss or damage whatsoever occurring to, or suffered by, any person or company. This includes, without limiting the generality of the foregoing, exhibitor, other exhibitors, management, the owners of the building and their respective agents, servants and employees, and members of the public attending the show, either (a) on the said space or (b) elsewhere. Neither the facility nor Show Management will be responsible for loss or damage to persons, exhibits, or decorations by fire, accident, theft, or any cause while in the exhibition buildings.
Insurance Supplier
If you do not already have insurance for the show, you may contact:
Exhibitor Insurance
Phone: 905-695-2971
Toll Free: 1-866-836-9066
Email: info@exhibitorinsurance.com
Exhibitor Insurance Brokers.com is offering a special price for the show at $139 + taxes.
Please click on the link here to access their form: ONLINE EXHIBITOR INSURANCE
If you prefer, you may also fill out the form below and send to info@exhibitorinsurance.com
Lead Retrieval System
We have implemented a NEW Lead Collection System at The National Franchise Show.
All attendees will now be badged! Attendees will have to register and obtain their QR name badge before stepping on the show floor, making it even easier for you to scan and capture their information!
FOR MORE INFORMATION ON HOW THIS WORKS
TO ORDER LEAD RETRIEVAL (NOTE: you will need your access code to login, please contact emma@nationalevent.com if you require assistance)
Loading Docks
Freight elevator is 12’ wide, 20’ deep, and 10’ high with a 20,000 lb load capacity. The Load-in door to the ballroom is 9’ X 9’.
Docks #17 and #18 are the Four-Season Ballrooms assigned docks
THIS IS A UNION FACILITY
Exhibitors are permitted to hand-carry their own materials in and out of the Colorado Convention Center through the front entrance ONLY (use of freight doors is NOT allowed). However, the use of any wheeled assistance—including wagons, dollies, or carts—is not allowed. Equipment such as the above must be handled by Union labor, provided through IATSE, Local No. 7.
Move-in Instructions
Move -in Times: Friday, September 12, 2025 12:00 pm – 6:00 pm
- All exhibitors must officially register before setting up. Please come to the show office and staff will direct you to your booth.
- All exhibits must be set up by 6:00 pm Friday. Exhibitors will not be permitted to set up during show hours.
- Children 15 years of age or younger will not be permitted in the exhibit area during move-in, set-up, or tear down.
If you require a forklift to move material from the dock to your booth, a manual forklift will only be available from 10am-2pm, and dollies and carts will only be available from 12pm-6pm. If you have excessive forklift requirements, please contact Emma Barnes-Chow (emma@nationalevent.com) to discuss your needs. A charge may apply.
THIS IS A UNION FACILITY
Exhibitors are permitted to hand-carry their own materials in and out of the Colorado Convention Center through the front entrance ONLY (use of freight doors is NOT allowed). However, the use of any wheeled assistance—including wagons, dollies, or carts—is not allowed. Equipment such as the above must be handled by Union labor, provided through IATSE, Local No. 7.
FACILITY UNION LABOR REQUIREMENTS
DECORATOR UNION POLICY
Move-out Instructions
Move -Out Times: Sunday, Septmeber 14, 2025 4:00 pm – 8:00 pm
All Freight Carriers MUST check in with LVE (the show decorator) by 6:30 PM
All Freight MUST be cleared from the facility by 7:30 PM
Please note that move-out will begin once the show has closed, the aisles are cleared and the aisle carpets removed. If you are able to hand carry your supplies out to your car, we encourage you to do so. Dismantling or removing your exhibit/exhibit materials before the end of the show is strictly prohibited.
All material must be removed by 8:00 pm
Items left on the show floor after move-out time will be forced off the floor. Show Management reserves the right to reroute shipments that are not picked-up or refused by carriers. Should this occur, you will be responsible for any charges incurred
Exhibitors are encouraged to remove small items and open cases of products from the show floor first. Show Management will take all reasonable security precautions, but immediate removal of these items is the best way to prevent pilferage.
NOTE: All exhibitors using HAUListic must move freight after the show must have booth materials packed and ready for pick up at the loading dock. Please provide our sales staff onsite with your paperwork before leaving the show site.
THIS IS A UNION FACILITY
Parking
There is paid parking at the venue, parking is limited in the parking garage, and is available at a first come, first serve basis. Exhibitors are not provided parking. Information regarding their parking garage can be found on their website HERE.
Rules & Regulations
Diagram #1: Sample of the drape provided for your booth
Diagram #2: Sample of display allowance
Upright banners & products must be within 4’ from the back drape, and a maximum of 8’ high. The front 6’ of the booth must be clear above 4’.
Booth Display & Restrictions
- Diagram#1 shows the drapes that are provided as a part of your booth cost.
- Diagram#2 shows the allowed clearance for displays, banners, and products within your booth.
- No exhibit may exceed a maximum height of 8 ft.
- Side panels 8 ft. high, must not exceed a depth of 4 ft. extending from the back of the display.
- The remainder of the 6 ft depth from the front of the booth must not exceed a 4 ft. height.
- Any exceptions to this must have pre-approval from Emma Barnes-Chow (emma@nationalevent.com)
Prefab booth partitions must be finished on both sides. If they are not, please request drapes prior to the show.
Signage
No signage or material may be extended above the 8ft height at the back of your booth nor hung from the ceiling or across the aisle, without approval from Show Management. All signs must be printed on one side only. Your brand messaging can only face the inner walls of your exhibit space.
Carpet or Flooring
Carpet is provided within your booth space. If you would like to change the color, you may order different flooring through our decorator at your own cost or you may bring your own. *Please be sure to review the Tape Restrictions below.
Tape (Floor, Wall, and Carpet Damage)
This only applies to companies that choose to place carpet or flooring on top of the existing carpet.
It is important that you use the proper carpet tape in your booth. If you do not use the correct tape there will be a charge for tape removal.
Here are the models of two-faced tapes that are authorized by the facility.
- Polyken 105c LPDE
- Scapa 274004
- DC W002A
If you bring your own carpet, you must adhere to the above Tape Restrictions. If you do not have the proper tape, please notify Show Management before installing your carpet or tiles.
If you would like to install your carpet on top of the existing carpet, please contact Emma Barnes-Chow (emma@nationalevent.com)
Restrictions for Booth Installation
Painting, nailing, drilling, or screwing to the floors, walls or any other part of the building is not permitted. Exhibitors are also responsible for oil, grease, or any general damage to the carpeted area. Exhibitors wishing to lay any floor coverings may not fasten the coverings to the building floor. It is suggested that building paper or the approved tape (Polyken 105c LPDE OR Scapa 274004 OR DC W002A) is used instead.
Demonstrations/Distributions
Displays, demonstrations or distribution of advertising materials, are not permitted outside the confines of your booth. If audio visual equipment is used, the sound must be subdued to such an extent as to ensure it’s having no nuisance effect on neighbouring exhibitors. The use of microphones is not permitted without prior management approval.
Fire Regulations
All exhibitors planning to use any type of fuel (such as gas, oil, helium gas, or propane) in their exhibits are requested to contact Show Management. All displays or exhibited materials must be fireproof to conform to Federal, Provincial/Sate, and City Fire Laws.
National Event Management is obligated to abide by the Fire Code regulations in each city. We therefore retain the right to refuse any material or object that does not confirm to code. If you have a question or need information regarding the Fire Code please contact Emma Barnes-Chow (emma@nationalevent.com)
FIRE AND GENERAL PROCEDURES
FIRE REGULATIONS
Animals in the Show
The facility’s policy prohibits the presence of animals unless they are used as a working dog. Permission must be obtained from the facility for any exception. Please contact Emma Barnes-Chow (emma@nationalevent.com)
Helium Balloons
Helium balloons are prohibited in most venues. There is a large retrieval fee, charged to the exhibitor when balloons are lost. Please contact Emma Barnes-Chow (emma@nationalevent.com) if you wish to use helium balloons in your display.
Mechanical Conveyances
Mechanical Conveyances such as electric carts, scooters, or bicycles will not be allowed in the aisles during the show hours. The only exceptions to this rule will be in the case of handicapped persons visiting the show, or those with authorization from Show Management.
Non-Compliance
National Event Management reserves the right to make changes, amendments, and additions to the rules and regulations without notice, as considered necessary to the efficient and proper conduct of the show. Interpretation of these rules and regulations shall rest with Show Management and non-compliance can result in the ejection of the offending exhibitor or in the closing of his/her exhibit.
SHIPPING & DELIVERIES
Shipping Direct To Show: Friday, September 12, 2025
PLEASE NOTE: The facility will NOT accept shipments prior to the Show move-in date. Show Management will sign for the delivery on your behalf during move-in hours only. Your materials will be left at the dock until you arrive. This is a union facility. Shipments larger than 2 cartloads are not eligible for cartload service and are subject to material handling charges.
If you require a forklift to move material from the dock to your booth, a manual forklift will only be available from 10am-2pm, and dollies and carts will only be available from 12pm-6pm. If you have excessive forklift requirements, please contact Emma Barnes-Chow (emma@nationalevent.com) to discuss your needs. A charge may apply.
PLEASE NOTE: After freight is packed at the end of the show it must be moved to the dock area for pick up. Freight that is left on the show floor will incur a handling fee.
The most cost-effective way to ship your items to the show is to arrange delivery during move in hours with our Official Show Carrier;
HAUListic
Tel: (859) 254-4112 or (800) 388-4112
Email: LEX@shiphaulistic.com
HAUListic SHIPPPING ORDER FORMS
You may choose to use another carrier however, keep in mind that not all carriers deliver and pick up during our scheduled move in/move out times.
DIRECT SHIPPING INFORMATION & LABELS
Pre-Show Shipping
Advanced Warehouse shipments will be accepted from August 11th through September 11th.
All Shipments are required to have certified weight tickets.
Material handling charges apply to all shipments.
Warehouse receiving hours are from 8:00 a.m. to 3:30 p.m., Monday – Friday (Excluding Holidays).
SHIPPING INFORMATION & LABELS
PAYMENT FORM
If you have any questions, please contact:
LVE
Email: exhibitorservices@lvexpo.com
Fax: 702-248-4113
Show Decorator (Furniture & Display Rental)
PRE-SHOW BOOKING DEADLINE: August 29, 2025
Carpet, 8ft back drape and 3 ft side drape are supplied for your exhibit space. If you require tables, chairs or additional booth supplies, these items can be rented from the show decorator.
LVE
Email: exhibitorservices@lvexpo.com
Fax: 702-248-4113
If you need any assistance, please contact the LVE Exhibitor Services Department by calling 888-989-3976, Monday – Friday 7:30am – 4:00pm PS
Show Colours
– Booth Drapes: Black
– Carpet: TBD (facility is carpeted)
NOTE: Exhibitors will also be receiving login information to an online ordering platform from LVE if online ordering is preferred.
Show Guide Ad & Sponsorship Opportunities
Stand Out at The Franchise Show
Boost your brand visibility with show advertising and customizable sponsorships designed to maximize your exposure before, during, and after the event.
- Our Show Guides are handed to every attendee and taken home—keeping your brand top of mind long after the show ends.
- Sponsorships: From onsite branding to digital promos, we offer a range of opportunities to help you connect with serious prospects.
Interested? Let’s find the right fit for your brand. Contact Michael Hyam at michael@nationalevent.com or 905-477-2677 ext. 270 for more details.
Telephone / Internet / WIFI
PRE-SHOW BOOKING DEADLINE: August 28 , 2025
Please Note: This venue only has paid WIFI.
If you require a telephone or internet line, or access to WIFI in your booth, please complete the ONLINE ORDERING or the order forms below.
If you have any questions, please contact:
Hunter Downing
Email: hdowning@denverconvention.com
OR
Exhibitor Services
Tel: (303) – 228-8027
ONLINE ORDERING
INTERNET ORDER FORM
TELEPHONE ORDER FORM
PAYMENT POLICY
Tips for Success
Please review the "Tips for Success" PDF below for important information on how to make the most out of exhibiting with us!
Vehicles on Show Floor
All vehicles must abide by the arrival and departure schedules and procedures established by Show Management.
Please contact Emma Barnes-Chow (emma@nationalevent.com) and provide pictures and specifics (make, model, dimensions) of the vehicle you would like to display for approval and to arrange arrival time.
Exhibitors are responsible for oil, grease, or any general damage to the carpeted area.
When motorized vehicles are approved for use, a protective sheet of visqueen, tarpaulin or comparable material may be required to eliminate damages from leaks of gas, oil, etc., at the exhibitor’s expense.
1. Fuel tanks must have less than 1/4 tank of fuel or less than 5 gallons, whichever is less.
2. Fuel caps must be taped/sealed completely around to prevent escaping vapors. Fueling and de-fueling cannot take place on premises.
3. At least one battery cable shall be removed from the batteries used to start the vehicle engine. The disconnected battery cable shall then be taped.
4. Vehicles shall not be moved during exhibit hours.
Exhibitors must provide a set of keys, the contact’s name, and phone number of the person responsible to remove the vehicle(s) to Show Management.